Houston entertainment mogul to teach at UH

HOUSTON, Texas -- He's the father of two of the biggest musical stars on the planet and now he'll add the title of teacher to his resume.

Mathew Knowles will share the secrets of managing Beyonce and Solange in a master class on the music industry at the University of Houston in 2021.

Knowles told ABC13's Melanie Lawson that it took him more than thirty years of learning on the job, and a few failures.

He wants to pass on that knowledge in a fifteen-week virtual course beginning in January.

One key lesson Knowles said he'll share: There are some things more important than money or fame.

"I learned I had to continue to learn," Knowles said. "This requires a lot of time and focus and passion and information and building the right team. You sometimes have to learn those the hard way or you have these types of opportunities by listening to someone who's done it on a high level."

The master class is limited to the first thirty-five people to sign up and all that knowledge isn't that cheap.

The class costs $3,000 for fifteen sessions for non-students and $1,000 for University of Houston students and alumni.

Knowles is no stranger to academia. He earned bachelor's degrees in Economics and Business Administration from Fisk University, a master's degree in Strategic Planning and Organizational Culture and a doctorate in Business Administration from Cornerstone Christian Bible College.

He's also taught classes at Texas Southern University, Cornell, Fisk, Rice, Prairie View A&M, and The Art Institute International.

RELATED: Beyonce's father, Mathew Knowles, reveals he's a breast cancer survivor

The course is jointly offered by the Arts Leadership program at the Kathrine G. McGovern College of the Arts and the Executive Education program at the C.T. Bauer College of Business.

As long as space is available, you can register for The Music Industry and the Digital Age course here.

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