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Global Spritzer Market Analysis, Share, Trends, Forecast: By Origin: Conventional, Organic/Natural; By Flavour Type: Caramel, Chocolate, Tropical, Citrus, Berries, Others; By Sales Channel: Hypermarkets and Supermarkets, Departmental Stores, Traditional Store Formats, Online; Regional Analysis; Competitive Landscape; 2024-2032
Global Spritzer Market Outlook
The global spritzer market is being aided by the global wine market growth. The wine market is expected to grow at a CAGR of 3.8% in the forecast period of 2024-2032.
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North America to be a Major Regional Market for the Spritzer Industry
North America is expected to be a significant regional market for the global spritzer industry due to the growing demand for an alternative beverage in the region and high per-capita alcohol consumption in the region. Europe has also experienced a large demand for spritzer drinks due to its conventional market for the beverage. The Asia Pacific region is also expected to see a robust growth over the forecast period due to the rising demand for alcohol-based products among the youth. Latin America and the Middle East, meanwhile, are witnessing a healthy growth in the spritzer industry due to the growing penetration of alcoholic products in the region.
Spritzer: Market Segmentation
Spritzer is a combination of white wine or, occasionally, clear wine and carbonated water. It is targeted towards young and new drinkers who are not used to the taste of wine. Spritzer appeals to young consumers with its crisp, calm, and smoother taste.
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On the basis of origin, the industry can be divided into the following:
- Conventional
- Organic/Natural
Based on flavour type, the industry type can be divided as follows:
- Caramel
- Chocolate
- Tropical
- Citrus
- Berries
- Others
The sales channel can be divided into the following:
- Hypermarkets and Supermarkets
- Departmental Stores
- Traditional Store Formats
- Online
The regional markets for spritzer can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
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Availability of a Wide Range of Flavours to Bolster the Market Growth of Spritzer
The growth of the market is being driven by the availability of a wide range of flavours. The market currently provides a wide range of flavour options for customers, such as chocolate, caramel, orange, tropical, and berries. The continuous addition of new flavours is expected to drive growth in the spritzer industry during the forecast period. It is also expected that the spritzer industry will attract new consumers through new product additions. Various organic and natural varieties are available in the spritzer industry, which attracts young people who are new to alcoholic beverages. The market is expected to see productivity gains as demand booms, and its competitive advantage rises. Other factors boosting the growth of the product include rising population, increasing urbanisation, and rising demand for beverages.
Key Industry Players in the Global Spritzer Market
The report gives a detailed analysis of the following key players in the global spritzer market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
- Hoxie Spritzer
- Union Wine Company
- Barefoot Cellars
- State Mineralbrunnen AG
- Others
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Origin |
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| Breakup by Flavour Type |
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| Breakup by Sales Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Spritzer Market Analysis
8.1 Key Industry Highlights
8.2 Global Spritzer Historical Market (2018-2023)
8.3 Global Spritzer Market Forecast (2024-2032)
8.4 Global Spritzer Market by Origin
8.4.1 Conventional
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Organic/Natural
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Spritzer Market by Flavour Type
8.5.1 Caramel
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Chocolate
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Tropical
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Citrus
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Berries
8.5.5.1 Historical Trend (2018-2023)
8.5.5.2 Forecast Trend (2024-2032)
8.5.6 Others
8.6 Global Spritzer Market by Sales Channel
8.6.1 Hypermarkets and Supermarkets
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Departmental Stores
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Traditional Store Formats
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Online
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.7 Global Spritzer Market by Region
8.7.1 North America
8.7.2 Europe
8.7.3 Asia Pacific
8.7.4 Latin America
8.7.5 Middle East and Africa
9 Regional Analysis
9.1 North America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.1.3 Breakup by Country
9.1.3.1 United States of America
9.1.3.2 Canada
9.2 Europe
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.2.3 Breakup by Country
9.2.3.1 United Kingdom
9.2.3.2 Germany
9.2.3.3 France
9.2.3.4 Italy
9.2.3.5 Others
9.3 Asia Pacific
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.3.3 Breakup by Country
9.3.3.1 China
9.3.3.2 Japan
9.3.3.3 India
9.3.3.4 ASEAN
9.3.3.5 Australia
9.3.3.6 Others
9.4 Latin America
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.4.3 Breakup by Country
9.4.3.1 Brazil
9.4.3.2 Argentina
9.4.3.3 Mexico
9.4.3.4 Others
9.5 Middle East and Africa
9.5.1 Historical Trend (2018-2023)
9.5.2 Forecast Trend (2024-2032)
9.5.3 Breakup by Country
9.5.3.1 Saudi Arabia
9.5.3.2 United Arab Emirates
9.5.3.3 Nigeria
9.5.3.4 South Africa
9.5.3.5 Others
10 Market Dynamics
10.1 SWOT Analysis
10.1.1 Strengths
10.1.2 Weaknesses
10.1.3 Opportunities
10.1.4 Threats
10.2 Porter’s Five Forces Analysis
10.2.1 Supplier’s Power
10.2.2 Buyer’s Power
10.2.3 Threat of New Entrants
10.2.4 Degree of Rivalry
10.2.5 Threat of Substitutes
10.3 Key Indicators for Demand
10.4 Key Indicators for Price
11 Value Chain Analysis
12 Competitive Landscape
12.1 Market Structure
12.2 Company Profiles
12.2.1 Hoxie Spritzer
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Demographic Reach and Achievements
12.2.1.4 Certifications
12.2.2 Union Wine Company
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Demographic Reach and Achievements
12.2.2.4 Certifications
12.2.3 Barefoot Cellars
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Demographic Reach and Achievements
12.2.3.4 Certifications
12.2.4 State Mineralbrunnen AG
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
12.2.4.3 Demographic Reach and Achievements
12.2.4.4 Certifications
12.2.5 Others
13 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operations Involved
2 Project Requirements and Cost Analysis
2.1 Land, Location, and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Raw Materials
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investments
List of Key Figures and Tables
1. Global Spritzer Market: Key Industry Highlights, 2018 and 2032
2. Global Spritzer Historical Market: Breakup by Origin (USD Billion), 2018-2023
3. Global Spritzer Market Forecast: Breakup by Origin (USD Billion), 2024-2032
4. Global Spritzer Historical Market: Breakup by Flavor Type (USD Billion), 2018-2023
5. Global Spritzer Market Forecast: Breakup by Flavor Type (USD Billion), 2024-2032
6. Global Spritzer Historical Market: Breakup by Sales Channel (USD Billion), 2018-2023
7. Global Spritzer Market Forecast: Breakup by Sales Channel (USD Billion), 2024-2032
8. Global Spritzer Historical Market: Breakup by Region (USD Billion), 2018-2023
9. Global Spritzer Market Forecast: Breakup by Region (USD Billion), 2024-2032
10. North America Spritzer Historical Market: Breakup by Country (USD Billion), 2018-2023
11. North America Spritzer Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Europe Spritzer Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Europe Spritzer Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Asia Pacific Spritzer Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Asia Pacific Spritzer Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Latin America Spritzer Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Latin America Spritzer Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. Middle East and Africa Spritzer Historical Market: Breakup by Country (USD Billion), 2018-2023
19. Middle East and Africa Spritzer Market Forecast: Breakup by Country (USD Billion), 2024-2032
20. Global Spritzer Market Structure
Key Questions Answered in the Report
The market is projected to grow at a CAGR of 3.8% between 2024 and 2032.
The market growth is being driven by factors like rising population, increasing demand from youth, growing urbanisation, and the growing competition among the key players.
The wide range of flavours available in the market and growing urbanisation are the key trends helping in the growth of the market.
The major regions in the market are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.
The leading origins of spritzer in the market are conventional and organic/natural.
The major flavour types of spritzer in the market are caramel, chocolate, tropical, citrus, and berries, among others.
The significant sales channels in the market are hypermarkets and supermarkets, departmental stores, traditional store formats, and online.
The major players in the global spritzer market are Hoxie Spritzer, Union Wine Company, Barefoot Cellars, and State Mineralbrunnen AG, among others.
Analyst Review
The global spritzer market is being driven by the rising wine market. Aided by the rising product launches, the global wine market is expected to witness a moderate growth in the forecast period of 2024-2032, growing at a CAGR of 3.8%.
EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on origin, the market is bifurcated into conventional and organic/natural. By flavour type, the industry type is segmented into caramel, chocolate, tropical, citrus, and berries, among others. On the basis of sales channel, the market is divided into hypermarkets and supermarkets, departmental stores, traditional store formats, and online. The major regional markets for spritzer are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The key players in the above market include Hoxie Spritzer, Union Wine Company, Barefoot Cellars, and State Mineralbrunnen AG, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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