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Set-Top Box Market

Global Set-Top Box Market Size, Share, Trends, Forecast: By Type: Cable STB, Satellite STB, Digital Terrestrial Television (DTT) STB, Internet Protocol (IP) STB, Over-The-Top (OTT) STB, Others; By Resolution; By Service Type; By Distribution Channel; By End Use; Regional Analysis; Market Dynamics: SWOT Analysis; Competitive Landscape; 2024-2032

Global Set-Top Box Market Outlook 

The global set-top box market size reached a value of almost USD 19.95 billion in the year 2023. The set-top box industry is further expected to grow at a CAGR of 3.5% between 2024 and 2032 to reach a value of almost USD 27.16 billion by 2032.

 

Global Set-Top Box Market

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The global set-top box market is driven by the increasing digitization of televised networks globally. The Asia Pacific region is the leading regional market for the set-top box. This growth of the industry is attributed to the rising trend of over-the-top (OTT) set-top box, technological advancements in digital broadcast technologies, and the implementation of governmental regulation encouraging the shift from cable TV to set-top boxes in several countries, such as India.

 

Market Segmentation

A set-top box (STB) is referred to as a device that receives and decodes a television signal or Internet data and broadcasts it on a television screen or any other display device. The STB is extensively used in cable, over-the-air (OTA), satellite, and television systems. Besides offering the users a seamless TV viewing experience, it also facilitates them to record television programs and perform complex functions, like video-on-demand, home networking, video conferencing, and internet protocol (IP) telephony.

 

Global Set-Top Box Market By Resolution

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The set-top box market is segmented on the basis of types into:

  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB

Amongst these, satellite STBs are the most preferred type of set-top box.  

On the basis of resolution, the industry is divided into:

  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)

Presently, the HD (High Definition) represents the largest segment in the set-top box market.

On the basis of end-uses, the industry is divided into:

  • Residential
  • Commercial
  • Others

Currently, the residential segment holds the majority of the total market share.

Based on service type, the set-top box market is bifurcated into:

  • PayTV
  • Free-to-Air

Amongst these, the PayTV represents the leading segment in the industry.

Based on distribution channel, the industry is divided into:

  • Online Stores
  • Offline Stores

Currently, the online segment leads the set-top box market.

The report also covers the regional markets like North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Set-Top Box Market By Region

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Market Analysis 

The global set-top box market is driven by the digitization of televised networks, in conjunction with the decreased average selling prices (ASPs) of television sets. The industry is further aided by the enhancing living standards and inflating disposable income levels because of which TV sets are no longer a luxury product. Consequently, the sales of TV sets have increased, leading to the accelerating demand for set-top boxes. Further, the growing adoption rates of smart TVs and Internet-based STB devices, in confluence with a gradually increasing demand for high-quality video streaming and interactive videos, are propelling the industry growth.

 

Competitive Landscape 

The report gives a detailed analysis of the following key players in the global set-top box market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • ARRIS International, plc
  • DISH Network Corporation
  • Roku Inc.
  • EchoStar Corporation
  • Huawei Technologies Co., Ltd.
  • Technicolor S.A.
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. 

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Resolution
  • Service Type
  • Distribution Channel
  • End Use
  • Region
Breakup by Type
  • Cable STB
  • Satellite STB
  • Digital Terrestrial Television (DTT) STB
  • Internet Protocol (IP) STB
  • Over-The-Top (OTT) STB
  • Others
Breakup by Resolution
  • HD (High Definition)
  • SD (Standard Definition)
  • UHD (Ultra-High Definition)
Breakup by Service Type
  • PayTV
  • Free-to-Air
Breakup by Distribution Channel
  • Online Stores
  • Offline Stores
Breakup by End Use
  • Residential
  • Commercial
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • ARRIS International, plc
  • DISH Network Corporation
  • Roku Inc.
  • EchoStar Corporation
  • Huawei Technologies Co., Ltd.
  • Technicolor S.A.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary
    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Set-Top Box Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Set-Top Box Historical Market (2018-2023) 
    8.3    Global Set-Top Box Market Forecast (2024-2032)
    8.4    Global Set-Top Box Market by Type
        8.4.1    Cable STB
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Satellite STB
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
        8.4.3    Digital Terrestrial Television (DTT) STB
            8.4.3.1    Historical Trend (2018-2023)
            8.4.3.2    Forecast Trend (2024-2032)
        8.4.4    Internet Protocol (IP) STB
            8.4.4.1    Historical Trend (2018-2023)
            8.4.4.2    Forecast Trend (2024-2032)
        8.4.5    Over-The-Top (OTT) STB
            8.4.5.1    Historical Trend (2018-2023)
            8.4.5.2    Forecast Trend (2024-2032)
        8.4.6    Others
    8.5    Global Set-Top Box Market by Resolution
        8.5.1    HD (High Definition)
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    SD (Standard Definition)
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
        8.5.3    UHD (Ultra-High Definition)
            8.5.3.1    Historical Trend (2018-2023)
            8.5.3.2    Forecast Trend (2024-2032)
    8.6    Global Set-Top Box Market by Service Type
        8.6.1    PayTV
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Free-to-Air
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
    8.7    Global Set-Top Box Market by Distribution Channel
        8.7.1    Online Stores
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Offline Stores
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
    8.8    Global Set-Top Box Market by End Use
        8.8.1    Residential
            8.8.1.1    Historical Trend (2018-2023)
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Commercial
            8.8.2.1    Historical Trend (2018-2023)
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Others
    8.9    Global Set-Top Box Market by Region
        8.9.1    North America
            8.9.1.1    Historical Trend (2018-2023)
            8.9.1.2    Forecast Trend (2024-2032)
        8.9.2    Europe
            8.9.2.1    Historical Trend (2018-2023)
            8.9.2.2    Forecast Trend (2024-2032)
        8.9.3    Asia Pacific
            8.9.3.1    Historical Trend (2018-2023)
            8.9.3.2    Forecast Trend (2024-2032)
        8.9.4    Latin America
            8.9.4.1    Historical Trend (2018-2023)
            8.9.4.2    Forecast Trend (2024-2032)
        8.9.5    Middle East and Africa
            8.9.5.1    Historical Trend (2018-2023)
            8.9.5.2    Forecast Trend (2024-2032)
9    North America Set-Top Box Market Analysis
    9.1    United States of America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
10    Europe Set-Top Box Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific  Set-Top Box Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023)
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023)
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023)
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023)
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023)
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Set-Top Box Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023)
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023)
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023)
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Set-Top Box Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023)
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023)
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023)
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023)
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Value   Chain Analysis
16    Price Analysis
17    Competitive Landscape

    17.1    Market Structure
    17.2    Company Profiles
        17.2.1    ARRIS International, plc
            17.2.1.1    Company Overview
            17.2.1.2    Product Portfolio
            17.2.1.3    Demographic Reach and Achievements
            17.2.1.4    Certifications
        17.2.2    DISH Network Corporation
            17.2.2.1    Company Overview
            17.2.2.2    Product Portfolio
            17.2.2.3    Demographic Reach and Achievements
            17.2.2.4    Certifications
        17.2.3    Roku Inc.
            17.2.3.1    Company Overview
            17.2.3.2    Product Portfolio
            17.2.3.3    Demographic Reach and Achievements
            17.2.3.4    Certifications
        17.2.4    EchoStar Corporation
            17.2.4.1    Company Overview
            17.2.4.2    Product Portfolio
            17.2.4.3    Demographic Reach and Achievements
            17.2.4.4    Certifications
        17.2.5    Huawei Technologies Co., Ltd.
            17.2.5.1    Company Overview
            17.2.5.2    Product Portfolio
            17.2.5.3    Demographic Reach and Achievements
            17.2.5.4    Certifications
        17.2.6    Technicolor S.A.
            17.2.6.1    Company Overview
            17.2.6.2    Product Portfolio
            17.2.6.3    Demographic Reach and Achievements
            17.2.6.4    Certifications
        17.2.7    Others
18    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Set-Top Box Market: Key Industry Highlights, 2018 and 2032
2.    Global Set-Top Box Historical Market: Breakup by Type (USD Billion), 2018-2023
3.    Global Set-Top Box Market Forecast: Breakup by Type (USD Billion), 2024-2032
4.    Global Set-Top Box Historical Market: Breakup by Resolution (USD Billion), 2018-2023
5.    Global Set-Top Box Market Forecast: Breakup by Resolution (USD Billion), 2024-2032
6.    Global Set-Top Box Historical Market: Breakup by Service Type (USD Billion), 2018-2023
7.    Global Set-Top Box Market Forecast: Breakup by Service Type (USD Billion), 2024-2032
8.    Global Set-Top Box Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
9.    Global Set-Top Box Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
10.    Global Set-Top Box Historical Market: Breakup by End Use (USD Billion), 2018-2023
11.    Global Set-Top Box Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12.    Global Set-Top Box Historical Market: Breakup by Region (USD Billion), 2018-2023
13.    Global Set-Top Box Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.    North America Set-Top Box Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    North America Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Europe Set-Top Box Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Europe Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Asia Pacific Set-Top Box Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Asia Pacific Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Latin America Set-Top Box Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Latin America Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Middle East and Africa Set-Top Box Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Middle East and Africa Set-Top Box Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Global Set-Top Box Market Structure

Key Questions Answered in the Report

In 2023, the global set-top box market attained a value of nearly USD 19.95 billion.

The market is expected to grow at a CAGR of 3.5% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 27.16 billion by 2032.

The major drivers of the market are rising disposable incomes, growing standards of living, increasing digitisation of televised networks, and growing demand for high-quality video streaming.

The rising internet penetration and growing adoption of smart TVs and Internet-based STB devices are the major trends expected to drive the market growth.

The major regional markets for set-top boxes are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The various types of set-top boxes in the market are satellite STB, cable STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB, among others.

The leading resolutions of set-top boxes in the market are HD (high definition), SD (standard definition), and UHD (ultra-high definition).

PayTV and free-to-air are the significant service types in the market.

The various end uses in the market are residential, and commercial, among others.

Online stores and offline stores are the leading distribution channels of set-top boxes in the market.

The key players in the global set-top box market are ARRIS International, plc, DISH Network Corporation, Roku Inc., EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.

Analyst Review

The global set-top box market attained a value of USD 19.95 billion in 2023 driven by the growing digitisation of televised networks. Aided by the rising demand for video streaming, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 3.5%. The market is projected to reach USD 27.16 billion by 2032.  

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on types, the market is segmented into cable STB, satellite STB, digital terrestrial television (DTT) STB, internet protocol (IP) STB, and over-the-top (OTT) STB, with satellite STB accounting for the largest share in the market. On the basis of resolution, the market is led by HD (high definition). Residential and commercial segments, among others, are the major end-use segments of the market, with the residential segment accounting for the largest share in the industry. Based on service type, the market is led by payTV. The online stores segment, meanwhile, accounts for the largest market share among other distribution channels. The major regional markets for set-top box are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa., with the Asia Pacific accounting for the largest share of the industry. The key players in the above industry include ARRIS International, plc, DISH Network Corporation, Roku Inc., EchoStar Corporation, Huawei Technologies Co., Ltd., and Technicolor S.A., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.  

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