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The global bubble tea market size reached a value of approximately USD 3 billion in 2023. The market is further expected to grow at a CAGR of 7.50% between 2024 and 2032, to reach a value of around USD 5.73 billion by 2032.
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The growing popularity of specialty teas among students and working-class people is increasing bubble tea market growth. Furthermore, the increasing popularity and availability of zero fat and low-calorie versions of such beverages are key bubble tea trends that are surging the demand for bubble tea. The growing acceptance of various hot beverages is also anticipated to increase demand for bubble tea and expand the bubble tea market share. The bubble tea industry is also being driven by low prices and a consistent movement in consumers taste from traditional to flavoured teas.
Leading firms in the market are also concentrating on launching new products in order to gain bubble tea revenue. Kids and teenagers alike are enjoying diversity of flavours, optional extras, and unique combinations that bubble teas have to offer. According to bubble tea popularity statistics there has been a spike in interest towards bubble teas due to social media. The global market for bubble tea has enormous potential as consumers increasingly choose this type of beverage over carbonated beverages.
The global bubble tea market is expected to witness a heathy growth in the forecast period aided by its increasing penetration across the globe. As per the bubble tea market report, the Asia Pacific is the leading regional market for bubble tea. Within Asia, countries like China, South Korea, the Philippines, and Singapore are the major markets for the beverage. The market for bubble teas is also growing in Asian countries like Malaysia and Vietnam.
The overall increase in tea production and consumption is expected to aid the growth of the bubble tea market, according to the bubble tea market analysis. The consumption of tea is also projected to grow globally, especially in the countries where the drink is traditionally produced. As per bubble tea consumption statistics, black tea consumption is expected to witness a robust growth. With increasing preference for innovative and healthier forms of the beverage growing across the globe, the bubble tea market is expected to witness a healthy growth in the coming years. In mature tea markets like the Europe, the bubble tea market UK is likely to witness growth in the coming years, supported by innovations and consumer willingness to experiment with new forms of teas.
Meanwhile, in North America, the growing trend of experimenting with new beverages is supporting the bubble tea market in USA. The surging popularity of bubble teas on social media and expansion of new bubble tea cafes is driving the US bubble tea market. The popularity of bubble teas in the United States is likely to extend to the bubble tea market in Canada which is expected to witness growth supported by the rising consumption of all varieties of tea.
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Bubble tea, also known as pearl milk tea, bubble milk tea, boba tea, or boba juice, is a popular beverage made with the basic ingredient of tea to which chewy tapioca seeds are added. It can be made in various combinations by adding fruit jellies and syrups. Flavours entirely vary according to the ingredients added to the bubble tea. It can be available in the original bubble tea flavour, fruit flavour, coffee or chocolate flavours, among others. The tea variety used as a base in the product can be:
According to the bubble tea market research, green bubble tea is a popular choice and represents an integral part of the global industry for bubble tea since the segment provides a range of wellness advantages including the prevention and reduction of health problems like cancer, cardiovascular diseases, and cholesterol. The variety also aids in improving metabolism and losing weight, along with, minimising the risk for type II diabetes, and Alzheimer and Parkinson’s disease.
The report also covers the regional markets of the product like North America, Europe, the Middle East, and Africa, the Asia Pacific, and LATAM.
The varieties of flavours and textures of bubble tea available are increasing the global bubble tea market size. With major players seeking to introduce more innovative forms of bubble tea, the market is further expected to grow. The rapidly growing urbanisation is further aiding the bubble tea industry growth. As more and more countries are now offering this tea, which is adding to its rising demand, the market is being further propelled forward. The increasing affordability of various flavours and types of bubble teas is one of the key bubble tea market trends due to its cost-effectiveness.
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Consumers seeking healthier and organic products, and higher penetration of bubble teas along with expansion of its markets to newer regions is aiding the bubble tea industry growth. With people moving away from carbonated drinks and sugary beverages, the global bubble tea industry is expected to be further propelled forward as it is perceived as a healthier option. The claimed health benefits of bubble tea include improved immune systems, heart health, improved energy level, and prevention of cancer. It is also being preferred over carbonated drinks due to its antioxidant content.
The report gives a detailed analysis of the following key players in the global bubble tea market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Flavour |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Bubble Tea Market Analysis
8.1 Key Industry Highlights
8.2 Global Bubble Tea Historical Market (2018-2023)
8.3 Global Bubble Tea Market Forecast (2024-2032)
8.4 Global Bubble Tea Market by Type
8.4.1 Black
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Green
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.4.3 Oolong
8.4.3.1 Historical Trend (2018-2023)
8.4.3.2 Forecast Trend (2024-2032)
8.4.4 White
8.4.4.1 Historical Trend (2018-2023)
8.4.4.2 Forecast Trend (2024-2032)
8.5 Global Bubble Tea Market by Flavour
8.5.1 Original
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Fruit
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Coffee
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.5.4 Chocolate
8.5.4.1 Historical Trend (2018-2023)
8.5.4.2 Forecast Trend (2024-2032)
8.5.5 Others
8.6 Global Bubble Tea Market by Region
8.6.1 North America
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Europe
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Asia Pacific
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Latin America
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Middle East and Africa
8.6.5.1 Historical Trend (2018-2023)
8.6.5.2 Forecast Trend (2024-2032)
9 North America Bubble Tea Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Bubble Tea Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Bubble Tea Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Bubble Tea Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Bubble Tea Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
16.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
17 Manufacturing Process
17.1 Overview
17.2 Detailed Process Flow
17.3 Operation Involved
18 Project Requirements and Cost Analysis
18.1 Land, Location and Site Development
18.2 Construction
18.3 Plant Machinery
18.4 Cost of Raw Material
18.5 Packaging
18.6 Transportation
18.7 Utilities
18.8 Manpower
18.9 Other Capital Investment
19 Competitive Landscape
19.1 Market Structure
19.2 Company Profiles
19.2.1 Dama Foods International Co., Ltd
19.2.1.1 Company Overview
19.2.1.2 Product Portfolio
19.2.1.3 Demographic Reach and Achievements
19.2.1.4 Certifications
19.2.2 Lollicup USA Inc.
19.2.2.1 Company Overview
19.2.2.2 Product Portfolio
19.2.2.3 Demographic Reach and Achievements
19.2.2.4 Certifications
19.2.3 Fokus Inc.
19.2.3.1 Company Overview
19.2.3.2 Product Portfolio
19.2.3.3 Demographic Reach and Achievements
19.2.3.4 Certifications
19.2.4 Cuppo Tee Company Limited
19.2.4.1 Company Overview
19.2.4.2 Product Portfolio
19.2.4.3 Demographic Reach and Achievements
19.2.4.4 Certifications
19.2.5 Sumo's (M) Sdn Bhd
19.2.5.1 Company Overview
19.2.5.2 Product Portfolio
19.2.5.3 Demographic Reach and Achievements
19.2.5.4 Certifications
19.2.6 Huey-Yuhe Enterprise Co., Ltd.
19.2.6.1 Company Overview
19.2.6.2 Product Portfolio
19.2.6.3 Demographic Reach and Achievements
19.2.6.4 Certifications
19.2.7 Boba Box Limited
19.2.7.1 Company Overview
19.2.7.2 Product Portfolio
19.2.7.3 Demographic Reach and Achievements
19.2.7.4 Certifications
19.2.8 Zacely Limited (Bubble Tea House Company)
19.2.8.1 Company Overview
19.2.8.2 Product Portfolio
19.2.8.3 Demographic Reach and Achievements
19.2.8.4 Certifications
19.2.9 CAFÉ POS, LLC
19.2.9.1 Company Overview
19.2.9.2 Product Portfolio
19.2.9.3 Demographic Reach and Achievements
19.2.9.4 Certifications
19.2.10 Kevito Ltd.
19.2.10.1 Company Overview
19.2.10.2 Product Portfolio
19.2.10.3 Demographic Reach and Achievements
19.2.10.4 Certifications
19.2.11 Qbubble Troika J C Inc.
19.2.11.1 Company Overview
19.2.11.2 Product Portfolio
19.2.11.3 Demographic Reach and Achievements
19.2.11.4 Certifications
19.2.12 KOI Thé CO,LTD.
19.2.12.1 Company Overview
19.2.12.2 Product Portfolio
19.2.12.3 Demographic Reach and Achievements
19.2.12.4 Certifications
19.2.13 CoCo Fresh Tea & Juice.
19.2.13.1 Company Overview
19.2.13.2 Product Portfolio
19.2.13.3 Demographic Reach and Achievements
19.2.13.4 Certifications
19.2.14 SHARETEA
19.2.14.1 Company Overview
19.2.14.2 Product Portfolio
19.2.14.3 Demographic Reach and Achievements
19.2.14.4 Certifications
19.2.15 Tiger Sugar
19.2.15.1 Company Overview
19.2.15.2 Product Portfolio
19.2.15.3 Demographic Reach and Achievements
19.2.15.4 Certifications
19.2.16 Yummy-Town USA LLC
19.2.16.1 Company Overview
19.2.16.2 Product Portfolio
19.2.16.3 Demographic Reach and Achievements
19.2.16.4 Certifications
19.2.17 Ichibanya Co., Ltd.
19.2.17.1 Company Overview
19.2.17.2 Product Portfolio
19.2.17.3 Demographic Reach and Achievements
19.2.17.4 Certifications
19.2.18 Biju Bubble Tea
19.2.18.1 Company Overview
19.2.18.2 Product Portfolio
19.2.18.3 Demographic Reach and Achievements
19.2.18.4 Certifications
19.2.19 Others
20 Key Trends and Developments in the Market
List of Key Figures and Tables
1. Global Bubble Tea Market: Key Industry Highlights, 2018 and 2032
2. Global Bubble Tea Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Bubble Tea Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Bubble Tea Historical Market: Breakup by Flavour (USD Billion), 2018-2023
5. Global Bubble Tea Market Forecast: Breakup by Flavour (USD Billion), 2024-2032
6. Global Bubble Tea Historical Market: Breakup by Region (USD Billion), 2018-2023
7. Global Bubble Tea Market Forecast: Breakup by Region (USD Billion), 2024-2032
8. North America Bubble Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
9. North America Bubble Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
10. Europe Bubble Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
11. Europe Bubble Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
12. Asia Pacific Bubble Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
13. Asia Pacific Bubble Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
14. Latin America Bubble Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
15. Latin America Bubble Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
16. Middle East and Africa Bubble Tea Historical Market: Breakup by Country (USD Billion), 2018-2023
17. Middle East and Africa Bubble Tea Market Forecast: Breakup by Country (USD Billion), 2024-2032
18. North America Historical Price Trends and Forecast 2018-2028
19. Europe Historical Price Trends and Forecast 2018-2028
20. Asia Pacific Historical Price Trends and Forecast 2018-2028
21. Latin America Historical Price Trends and Forecast 2018-2028
22. Middle East and Africa Historical Price Trends and Forecast 2018-2028
23. Global Bubble Tea Market Structure
In 2023, the global bubble tea market attained a value of nearly USD 3 billion.
The market is projected to grow at a CAGR of 7.50% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 5.73 billion by 2032.
The major drivers of the market include rapid urbanisation, rising middle class, higher product penetration, and improved healthier contents.
The launch of varieties of flavours and texture of the product is expected to be a key trend guiding the growth of the market.
The different types of bubble tea available are black, green, oolong, and white.
The different flavours of bubble tea available in the market are original, fruit, coffee, and chocolate, among others.
The leading players in this market are Dama Foods International Co., Ltd, Lollicup USA Inc., Fokus Inc., Cuppo Tee Company Limited, Sumo's (M) Sdn Bhd, Huey-Yuhe Enterprise Co., Ltd., Boba Box Limited, Zacely Limited (Bubble Tea House Company), CAFÉ POS, LLC, Kevito Ltd., Qbubble Troika J C Inc., KOI Thé CO,LTD., CoCo Fresh Tea & Juice., SHARETEA, Tiger Sugar, Yummy-Town USA LLC, Ichibanya Co., Ltd., and Biju Bubble Tea, among others.
The global bubble tea market attained a value of USD 3 billion in 2023, driven by rapid urbanisation and rising middle class. Aided by the launch of various flavours and textures, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 7.50%. The market is projected to reach USD 5.73 billion by 2032.
EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the market. Based on the type, the bubble tea market can be segmented into black, green, oolong, and white. On the basis of flavours, the market is divided into original, fruit, coffee, and chocolate, among others. The key players in the above market include Dama Foods International Co., Ltd, Lollicup USA Inc., Fokus Inc., Cuppo Tee Company Limited, Sumo's (M) Sdn Bhd, Huey-Yuhe Enterprise Co., Ltd., Boba Box Limited, Zacely Limited (Bubble Tea House Company), CAFÉ POS, LLC, Kevito Ltd., Qbubble Troika J C Inc., KOI Thé CO,LTD., CoCo Fresh Tea & Juice., SHARETEA, Tiger Sugar, Yummy-Town USA LLC, Ichibanya Co., Ltd., and Biju Bubble Tea, among others.
EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.
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