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Global Cranberry Extract Market Size, Trends, Analysis: By Source: Organic, Conventional; By Product Form: Liquid, Dried, Powder; By Application: Food and Beverages, Pharmaceuticals, Nutraceuticals, Cosmetics and Personal Care, Others; By Distribution Channel: Direct, Indirect; Regional Analysis; Competitive Landscape; 2024-2032
Global Cranberry Extract Market Outlook
The global cranberry extract market size reached a value of nearly USD 729.14 million in 2023. The market is projected to grow at a CAGR of 5.7% between 2024 and 2032 and reach around USD 1203.08 million by 2032.
Key Takeaways
- The market for cranberry extract is being driven by the rising demand for the product from the food and beverage industry as food colour.
- The cranberry extract market is driven by the rising demand for natural flavours and pigmenting agents.
- According to industry reports, around 75% of consumers are willing to pay more for natural and clean-label products.
The growing awareness regarding the benefits of using natural products is boosting the adoption of cranberry extract products as opposed to artificial agents. Cranberries and cranberry products are exported to various countries worldwide, with the United States and Canada being major exporters. European countries, such as the United Kingdom, Germany, and the Netherlands, are significant importers of cranberries.
Some of the factors driving the cranberry extract market growth are the growing popularity of natural food colour and the expanding food and beverage sector. Cranberries are known for their potential health benefits, including being a good source of antioxidants, vitamins, and minerals. They are often promoted for their potential to support urinary tract health. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.
Figure: Key Cranberry Producing Countries (Production in Thousand), 2023
Key Trends and Developments
Health benefits of cranberries; rising demand for cranberry extract in food and beverage applications; surging preference for natural flavours; and the thriving cosmetics industry are favouring the cranberry extract market growth
June 2023
Ocean Spray Cranberries Inc. introduced Snack Medley, a line of snackable dried-fruit mixes.
June 2023
Naturex acquired the entire capital of Vegetable Juices Inc., a Chicago-based company with expertise in manufacturing and distributing natural vegetable ingredients.
May 2023
Ocean Spray Cranberries, Inc. collaborated with The Hershey Co., headquartered in Pennsylvania, to launch a new line of fruit snacks that are dipped in chocolate.
March 2023
ENI developed polyphenol sources with well-defined health advantages, tailored for inclusion in supplements, beverages, and powdered products.
Health benefits of cranberry
Being a good source of antioxidants, vitamins, and minerals, cranberries are often promoted for their potential to support urinary tract health.
Increasing application of cranberry extracts in the food and beverages sector
In the food and beverages sector, cranberry extracts are used as a natural food colour and flavouring agent.
Growing demand for natural flavours
The growing demand for natural flavours, driven by consumer demand for natural and clean-labelled products, is aiding the cranberry extract market growth.
Applications of cranberry in the cosmetics industry
Cranberry extract is used in the cosmetic industry as it is rich in antioxidants and Vitamin C, hence stimulating the natural rejuvenation of the skin.
Global Cranberry Extract Market Trends
Various pharmaceutical studies have linked the nutrients in cranberries to a lower risk of urinary tract infection (UTI), the prevention of certain types of cancer, improved immune function, and decreased blood pressure. Globally, the prevalence of urinary tract is growing. With over 400 million occurrences each year, bacterial urinary tract infections are the most common type of bacterial infection. Cranberry supplements are used in the treatment of the disease as they contain high proanthocyanidin content.
Furthermore, the growing focus towards innovations in cranberry extract products is leading consumers to prioritise additive-free food and beverages. Only about 5% of cranberries produced in the United States are sold fresh, and the remaining 95% are processed, most commonly for juice and juice blends.
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Market Segmentation
Global Cranberry Extract Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup By Source:
- Organic
- Conventional
Market Breakup By Product Form:
- Liquid
- Dried
- Powder
Market Breakup By Application:
- Food and Beverages
- Pharmaceuticals
- Nutraceuticals
- Cosmetics and Personal Care
- Others
Market Breakup By Distribution Channel:
- Direct
- Indirect
Market Breakup By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Conventional cranberry extract is expected to dominate the cranberry extract market share due to its high nutritional content
Conventional sources of cranberries are less fluctuating in terms of pricing, and highly available due to the ease of excessive production. Conventional farming methods frequently concentrate on maximising crop yield and effectiveness, which can result in higher production levels than organic farming. With the rising investment activities within cranberry production, producers with conventional farming tend to grow more berries than Americans consume.
Organic cranberry extract involves cranberries, which are grown organically without the use of synthetic pesticides, herbicides, or genetically modified organisms (GMOs). The key factors like high demand due to its nutritional content, rising public awareness of healthy lifestyles, and consumer shift towards a vegan diet are the market drivers of organic cranberries. Fruits and vegetables that are grown using organic techniques typically contain 30% more antioxidants. The number of vitamins, minerals, and other nutrients is also higher in organic cranberries.
Competitive Landscape
Market players are increasing their collaboration, partnership, and research and development activities to gain a competitive edge
Ocean Spray
Ocean Spray, headquartered in the United States and founded in 1930, is a prominent juice supplier. Its product line includes fresh fruits, sauces, and snacks with fruit flavours, juices and drinks made from various fruits like cranberries, blueberries, and grapefruit, and dried fruits like dried cranberries.
Nexira
Nexira, headquartered in France and founded in 1985, offers emulsifiers and stabilisers, coating agents, texturisers, encapsulating agents, and a wide variety of branded natural acacia gum components.
Ethical Naturals, Inc.
Ethical Naturals, headquartered in the United States, was founded in 1895. It offers AlphaWave L-Theanine, GreenGrown Glucosamine, Cranberex Cranberry, PureLeaf Ginkgo biloba, ResveraTrue resveratrol, and other special ingredients.
Naturex
Naturex, headquartered in France and founded in 1992, provides a wide range of premium ingredients for food, medicine, nutraceuticals, and cosmetic uses that are ethically obtained from nature.
Other key players in the cranberry extract market include Artemis International, Diana Food, Decas Cranberry Products, Inc., and Northland Cranberries, Inc.
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Global Cranberry Extract Market Analysis by Region
North America is anticipated to hold a dominant position in the market as the United States is one of the major suppliers of cranberry extract for the food and beverage industry. Cranberries are consumed by Americans in nearly 400 million pounds annually, with Thanksgiving week accounting for 20% of total consumption. In 2021, American farmers harvested cranberries on 16,000 hectares, producing 0.3 million metric tonnes.
The Europe cranberry extract market is driven by the significant production of cranberries in countries such as Lithuania, Bulgaria, Poland, and the Netherlands. Naturex, a part of Givaudan and headquartered in France, along with Canada-based Fruit d'Or, stands as one of the prominent suppliers of cranberry extracts within the European market. In response to the increasing demand, these companies are introducing organic cranberry extracts to strategically address this growing market segment.
The Asia Pacific also holds a prominent cranberry extract market share, driven by rising consumer health consciousness. In the region, the penetration rates of cranberry products in bakeries and convenience stores have risen rapidly, climbing to 50% and 29%, respectively. China, India, and South Korea are among the major producers. With the growing popularity of healthier snacks, drinks, and dietary supplement options that contain cranberries, food manufacturers such as Del Monte Foods and Dabur Ltd. are capitalising on this trend.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Source |
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| Breakup by Product Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Snapshot
6.1 Global
6.2 Regional
7 Opportunities and Challenges in the Market
8 Global Cranberry Extract Market Analysis
8.1 Key Industry Highlights
8.2 Global Cranberry Extract Historical Market (2018-2023)
8.3 Global Cranberry Extract Market Forecast (2024-2032)
8.4 Global Cranberry Extract Market by Source
8.4.1 Organic
8.4.1.1 Historical Trend (2018-2023)
8.4.1.2 Forecast Trend (2024-2032)
8.4.2 Conventional
8.4.2.1 Historical Trend (2018-2023)
8.4.2.2 Forecast Trend (2024-2032)
8.5 Global Cranberry Extract Market by Product Form
8.5.1 Liquid
8.5.1.1 Historical Trend (2018-2023)
8.5.1.2 Forecast Trend (2024-2032)
8.5.2 Dried
8.5.2.1 Historical Trend (2018-2023)
8.5.2.2 Forecast Trend (2024-2032)
8.5.3 Powder
8.5.3.1 Historical Trend (2018-2023)
8.5.3.2 Forecast Trend (2024-2032)
8.6 Global Cranberry Extract Market by Application
8.6.1 Food and Beverages
8.6.1.1 Historical Trend (2018-2023)
8.6.1.2 Forecast Trend (2024-2032)
8.6.2 Pharmaceuticals
8.6.2.1 Historical Trend (2018-2023)
8.6.2.2 Forecast Trend (2024-2032)
8.6.3 Nutraceuticals
8.6.3.1 Historical Trend (2018-2023)
8.6.3.2 Forecast Trend (2024-2032)
8.6.4 Cosmetics and Personal Care
8.6.4.1 Historical Trend (2018-2023)
8.6.4.2 Forecast Trend (2024-2032)
8.6.5 Others
8.7 Global Cranberry Extract Market by Distribution Channel
8.7.1 Direct
8.7.1.1 Historical Trend (2018-2023)
8.7.1.2 Forecast Trend (2024-2032)
8.7.2 Indirect
8.7.2.1 Historical Trend (2018-2023)
8.7.2.2 Forecast Trend (2024-2032)
8.8 Global Cranberry Extract Market by Region
8.8.1 North America
8.8.1.1 Historical Trend (2018-2023)
8.8.1.2 Forecast Trend (2024-2032)
8.8.2 Europe
8.8.2.1 Historical Trend (2018-2023)
8.8.2.2 Forecast Trend (2024-2032)
8.8.3 Asia Pacific
8.8.3.1 Historical Trend (2018-2023)
8.8.3.2 Forecast Trend (2024-2032)
8.8.4 Latin America
8.8.4.1 Historical Trend (2018-2023)
8.8.4.2 Forecast Trend (2024-2032)
8.8.5 Middle East and Africa
8.8.5.1 Historical Trend (2018-2023)
8.8.5.2 Forecast Trend (2024-2032)
9 North America Cranberry Extract Market Analysis
9.1 United States of America
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Canada
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 Europe Cranberry Extract Market Analysis
10.1 United Kingdom
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Germany
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 France
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Italy
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 Asia Pacific Cranberry Extract Market Analysis
11.1 China
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Japan
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 India
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 ASEAN
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Australia
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Others
12 Latin America Cranberry Extract Market Analysis
12.1 Brazil
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Argentina
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Mexico
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Others
13 Middle East and Africa Cranberry Extract Market Analysis
13.1 Saudi Arabia
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 United Arab Emirates
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Nigeria
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 South Africa
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 Market Dynamics
14.1 SWOT Analysis
14.1.1 Strengths
14.1.2 Weaknesses
14.1.3 Opportunities
14.1.4 Threats
14.2 Porter’s Five Forces Analysis
14.2.1 Supplier’s Power
14.2.2 Buyer’s Power
14.2.3 Threat of New Entrants
14.2.4 Degree of Rivalry
14.2.5 Threat of Substitutes
14.3 Key Indicators for Demand
14.4 Key Indicators for Price
15 Value Chain Analysis
16 Price Analysis
16.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
16.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Ocean Spray
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Nexira
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Ethical Naturals, Inc.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Naturex
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Artemis International
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Diana Food
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Decas Cranberry Products, Inc.
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Northland Cranberries, Inc.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
18 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operations Involved
2 Project Requirements and Cost Analysis
2.1 Land, Location, and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Raw Materials
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investments
List of Key Figures and Tables
1. Global Cranberry Extract Market: Key Industry Highlights, 2018 and 2032
2. Global Cranberry Extract Historical Market: Breakup by Source (USD Million), 2018-2023
3. Global Cranberry Extract Market Forecast: Breakup by Source (USD Million), 2024-2032
4. Global Cranberry Extract Historical Market: Breakup by Product Form (USD Million), 2018-2023
5. Global Cranberry Extract Market Forecast: Breakup by Product Form (USD Million), 2024-2032
6. Global Cranberry Extract Historical Market: Breakup by Application (USD Million), 2018-2023
7. Global Cranberry Extract Market Forecast: Breakup by Application (USD Million), 2024-2032
8. Global Cranberry Extract Historical Market: Breakup by Distribution Channels (USD Million), 2018-2023
9. Global Cranberry Extract Market Forecast: Breakup by Distribution Channels (USD Million), 2024-2032
10. Global Cranberry Extract Historical Market: Breakup by Region (USD Million), 2018-2023
11. Global Cranberry Extract Market Forecast: Breakup by Region (USD Million), 2024-2032
12. North America Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
13. North America Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
14. Europe Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
15. Europe Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
16. Asia Pacific Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
17. Asia Pacific Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
18. Latin America Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
19. Latin America Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
20. Middle East and Africa Cranberry Extract Historical Market: Breakup by Country (USD Million), 2018-2023
21. Middle East and Africa Cranberry Extract Market Forecast: Breakup by Country (USD Million), 2024-2032
22. North America Historical Price Trends and Forecast 2018-2032
23. Europe Historical Price Trends and Forecast 2018-2032
24. Asia Pacific Historical Price Trends and Forecast 2018-2032
25. Latin America Historical Price Trends and Forecast 2018-2032
26. Middle East and Africa Historical Price Trends and Forecast 2018-2032
27. Global Cranberry Extract Market Structure
Key Questions Answered in the Report
In 2023, the market value was approximately USD 729.14 million.
The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 1203.08 million by 2032.
The major drivers include the increasing application of cranberry extract in the food and beverage sector and the pharmaceutical sector for the development of urinary tract infection supplements.
The key trends aiding the market include growing consumer demand for natural food colours and clean-label products as well as rising applications of cranberry extract in the cosmetics industry.
The different sources of cranberry extract include organic and conventional.
Major distribution channels of cranberry extract include direct and indirect.
The major players in the market include Ocean Spray, Nexira, Ethical Naturals, Inc., Naturex, Artemis International, Diana Food, Decas Cranberry Products, Inc., and Northland Cranberries, Inc.
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