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Europe Point of Sale Materials (PoSM) Market

Europe Point of Sale Materials (PoSM) Market Size, Growth: By Type: Posters, Danglers, Standees, Bunting, LED Displays, Stickers, Others; By Industry: FMGC, Food and Beverage, Retail, Pharmaceutical, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Europe Point of sale materials (PoSM) Market Outlook

The Europe point of sale materials (PoSM) market is expected to grow at a CAGR of 5.1% in the forecast period of 2024-2032.            

 

Europe Point of sale materials (PoSM) Market

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Extensive Applications to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe

The market growth of point of sale materials (PoSM) in Europe is being driven by the rising demand for posters, LED displays, and stickers, and others, from various industries like FMGC, food and beverage, retail, pharmaceutical, among others. The pharmaceutical sector is predicted to witness robust growth due to COVID-19 pandemic which has led to heightened demand for medical services within the region as the cases of COVID-19 are rising. The prevalence of established suppliers within the region is also aiding the market growth. Further, these suppliers are taking steps to widen their service portfolio to offer an extensive range of services, thus, fueling the market growth over the forecast period.

 

Point of Sale Materials (PoSM): Market Segmentation

Point of sale materials (PoSM), variously known as point of purchase materials or POPM, is the advertising materials used to convey product information to the consumers at the point of sale. Many types of point of sale materials are available in the market, which companies use for advertising various campaigns.

 

Europe Point of sale materials (PoSM) Market By Material

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On the basis of type, the market is divided into:

  • Posters
  • Danglers
  • Standees
  • Bunting
  • LED Displays
  • Stickers
  • Others

Based on industry, the industry can be segmented into:

  • FMGC
  • Food and Beverage
  • Retail
  • Pharmaceutical
  • Others

The regional markets for the product include United Kingdom, Germany, France, and Italy.

 

Europe Point of sale materials (PoSM) Market By Region

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Prevalent Trend of Online POP Management Software to Aid the Market Growth of Point of Sale Materials (PoSM) in Europe

The point-of-sale materials market in Europe is highly mature, which could be attributed to the established global suppliers within the region. The market is further driven by the prevalent trend of online POP management software in Europe. Gradually, this technology is being adopted by the suppliers for streamlining the many processes involved in the promotional activities for the sale products. Further, the market is expected to be driven by the emerging adoption of digital POP displays, which is further boosted by the COVID-19 outbreak. As a result of the pandemic outbreak, majority of the suppliers are expected to increasingly adopt electronic label displays, digital signage, etc. over the forecast period so as to inhibit the contact and spread of the virus.

 

Key Industry Players in the Europe Point of Sale Materials (PoSM) Market

The report gives a detailed analysis of the following key players in the Europe point of sale materials (PoSM) market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • HH Global
  • RTC
  • Drukkerij VAN AS B.V.
  • Logrus LLC
  • UK Point of Sale Group Limited
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Industry
  • Region
Breakup by Type
  • Posters
  • Danglers
  • Standees
  • Bunting
  • LED Displays
  • Stickers
  • Others
Breakup by Industry
  • FMGC
  • Food and Beverage
  • Retail
  • Pharmaceutical
  • Others
Breakup by Region
  • United Kingdom
  • Germany
  • France
  • Italy
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • HH Global
  • RTC
  • Drukkerij VAN AS B.V.
  • Logrus LLC
  • UK Point of Sale Group Limited
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Point of Sale Materials (PoSM) Market Overview

    8.1    Key Industry Highlights
    8.2    Global Point of Sale Materials (PoSM) Historical Market (2018-2023) 
    8.3    Global Point of Sale Materials (PoSM) Market Forecast (2024-2032)
    8.4    Global Point of Sale Materials (PoSM) Market by Industry
    8.5    Global Point of Sale Materials (PoSM) Market by Region
        8.5.1    North America
        8.5.2    Europe
        8.5.3    Asia Pacific
        8.5.4    Latin America
        8.5.5    Middle East and Africa
9    Europe Point of Sale Materials (PoSM) Market Analysis
    9.1    Key Industry Highlights
    9.2    Europe Point of Sale Materials (PoSM) Historical Market (2018-2023) 
    9.3    Europe Point of Sale Materials (PoSM) Market Forecast (2024-2032)
    9.4    Europe Point of Sale Materials (PoSM) Market by Type
        9.4.1    Posters
            9.4.1.1    Historical Trend (2018-2023)
            9.4.1.2    Forecast Trend (2024-2032)
        9.4.2    Danglers
            9.4.2.1    Historical Trend (2018-2023)
            9.4.2.2    Forecast Trend (2024-2032)
        9.4.3    Standees
            9.4.3.1    Historical Trend (2018-2023)
            9.4.3.2    Forecast Trend (2024-2032)
        9.4.4    Bunting
            9.4.4.1    Historical Trend (2018-2023)
            9.4.4.2    Forecast Trend (2024-2032)
        9.4.5    LED Displays
            9.4.5.1    Historical Trend (2018-2023)
            9.4.5.2    Forecast Trend (2024-2032)
        9.4.6    Stickers
            9.4.6.1    Historical Trend (2018-2023)
            9.4.6.2    Forecast Trend (2024-2032)
        9.4.7    Others
    9.5    Europe Point of Sale Materials (PoSM) Market by Industry
        9.5.1    FMGC
            9.5.1.1    Historical Trend (2018-2023)
            9.5.1.2    Forecast Trend (2024-2032)
        9.5.2    Food and Beverage
            9.5.2.1    Historical Trend (2018-2023)
            9.5.2.2    Forecast Trend (2024-2032)
        9.5.3    Retail
            9.5.3.1    Historical Trend (2018-2023)
            9.5.3.2    Forecast Trend (2024-2032)
        9.5.4    Pharmaceutical
            9.5.4.1    Historical Trend (2018-2023)
            9.5.4.2    Forecast Trend (2024-2032)
        9.5.5    Others
    9.6    Europe Point of Sale Materials (PoSM) Market by Country
        9.6.1    United Kingdom
        9.6.2    Germany
        9.6.3    France
        9.6.4    Italy
        9.6.5    Others
10    Regional Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023)
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023)
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023)
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023)
        10.4.2    Forecast Trend (2024-2032)
11    Market Dynamics
    11.1    SWOT Analysis
        11.1.1    Strengths
        11.1.2    Weaknesses
        11.1.3    Opportunities
        11.1.4    Threats
    11.2    Porter’s Five Forces Analysis
        11.2.1    Supplier’s Power
        11.2.2    Buyer’s Power
        11.2.3    Threat of New Entrants
        11.2.4    Degree of Rivalry
        11.2.5    Threat of Substitutes
    11.3    Key Indicators for Demand
    11.4    Key Indicators for Price
12    Value Chain Analysis
13    Competitive Landscape

    13.1    Market Structure
    13.2    Company Profiles
        13.2.1    HH Global
            13.2.1.1    Company Overview
            13.2.1.2    Product Portfolio
            13.2.1.3    Demographic Reach and Achievements
            13.2.1.4    Certifications
        13.2.2    RTC
            13.2.2.1    Company Overview
            13.2.2.2    Product Portfolio
            13.2.2.3    Demographic Reach and Achievements
            13.2.2.4    Certifications
        13.2.3    Drukkerij VAN AS B.V.
            13.2.3.1    Company Overview
            13.2.3.2    Product Portfolio
            13.2.3.3    Demographic Reach and Achievements
            13.2.3.4    Certifications
        13.2.4    Logrus LLC
            13.2.4.1    Company Overview
            13.2.4.2    Product Portfolio
            13.2.4.3    Demographic Reach and Achievements
            13.2.4.4    Certifications
        13.2.5    UK Point of Sale Group Limited
            13.2.5.1    Company Overview
            13.2.5.2    Product Portfolio
            13.2.5.3    Demographic Reach and Achievements
            13.2.5.4    Certifications
        13.2.6    Others
14    Key Trends and Development in the Market

 

List of Key Figures and Tables

1.    Global Point of Sale Material (PoSM) Market: Key Industry Highlights, 2018 and 2032
2.    Global Point of Sale Material (PoSM) Historical Market: Breakup by Industry (USD Million), 2018-2023
3.    Global Point of Sale Material (PoSM) Market Forecast: Breakup by Industry (USD Million), 2024-2032
4.    Europe Point of Sale Material (PoSM) Market: Key Industry Highlights, 2018 and 2032
5.    Europe Point of Sale Material (PoSM) Historical Market: Breakup by (PoSM) Type (USD Million), 2018-2023
6.    Europe Point of Sale Material (PoSM) Market Forecast: Breakup by (PoSM) Type (USD Million), 2024-2032
7.    Europe Point of Sale Material (PoSM) Historical Market: Breakup by Industry (USD Million), 2018-2023
8.    Europe Point of Sale Material (PoSM) Market Forecast: Breakup by Industry (USD Million), 2024-2032
9.    Europe Point of Sale Material (PoSM) Historical Market: Breakup by Country (USD Million), 2018-2023
10.    Europe Point of Sale Material (PoSM) Market Forecast: Breakup by Country (USD Million), 2024-2032
11.    Europe Point of Sale Material (PoSM) Market Structure

Key Questions Answered in the Report

The market is projected to grow at a CAGR of 5.1% between 2024 and 2032.

The major drivers of the market are rising disposable incomes, increasing population, rising pharmaceutical sector, and extensive applications of PoSM.

The emerging trend of adoption of online POP management software and the surging utilisation of digital POP displays are the key trends fuelling the market growth.

The major countries of point of sale materials (PoSM) considered in the Europe market report are the United Kingdom, Germany, France, and Italy, among others.

The major types of the product are posters, danglers, standees, bunting, led displays, and stickers, among others.

The significant industries of the product are FMGC, food and beverage, retail, and pharmaceutical, among others.

The key market players are HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, and UK Point of Sale Group Limited, among others.

Analyst Review

The Europe point of sale materials (PoSM) market attained a value of USD 9.21 billion in 2022 driven by rising pharmaceutical sector. Aided by the emerging trend of adoption of online POP management software, the market is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 5.1%.

EMR’s meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. Based on its types, the PoSM industry can be segmented into posters, danglers, standees, bunting, led displays, stickers, among others. On the basis of industries, the market is categorised into FMGC, food and beverage, retail, pharmaceutical, among others. The major regional markets for Europe Point of Sale Materials (PoSM) are the United Kingdom, Germany, France, and Italy. The key players in the above market include HH Global, RTC, Drukkerij VAN AS B.V., Logrus LLC, UK Point of Sale Group Limited, among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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