Global Freeze-Dried Fruit Powder Market Size, Share, Trends: By Type: Strawberry, Mango, Banana, Cherry, Apple, Orange, Others; By Application: Confectionery, Bakery and Desserts, Beverages, Infant Food, Others; Regional Analysis; Market Dynamics: SWOT Analysis, Porter’s Five Forces Analysis; Competitive Landscape; 2024-2032

Global Freeze-Dried Fruit Powder Market Outlook

The global freeze-dried fruit powder market size was USD 89.78 million in 2023. It is expected to grow at a CAGR of 7% in the forecast period of 2024-2032 to reach a value of USD 134.19 million by 2032.

Key Takeaways

• Demand for cleaner-label solutions stimulates the consumer shift from artificial ingredients to natural freeze-dried fruit powders.

• A rising demand for natural ingredients globally is stimulating the use of freeze-dried fruit powders as a substitute for sugar and other sweeteners to create healthy recipes.

• The consumption of freeze-dried fruit powders made from antioxidant-rich acai berry, acerola, and soursop as food supplements is being actively demanded in Europe, owing to their immunity-boosting benefits.

Freeze-dried fruit powders have gained popularity as a healthy survival food owing to their long shelf life and high nutritional value. Since the freeze-drying process retains vitamins, minerals, and phytonutrients from fresh fruits as well as their taste, the product's incorporation has risen in healthy smoothies, drinks, cakes, and muffins.

The rising health consciousness among consumers across the globe, along with a growing number of consumers following a vegan lifestyle amidst surging concerns about animal welfare and the environment, has resulted in the increased adoption of healthy and vegan products like organic freeze-dried fruit powders.

Figure: United States Organic Food Retail Sales (2018-2021) (USD Billion)

Key Trends and Developments

Growing inclination towards organic ingredients; significant reduction in transportation cost of powders; growing importance of health and well-being; and added convenience offered by fruit powders are the key trends influencing the freeze-dried fruit powder market growth

Jan 15, 2024

Ovavo, a startup based in New Zealand, launched freeze-dried avocado powder, making use of its unique vacuum technology. The avocado powder has a shelf life of 18 months making it suitable for application in food, cosmetic, and nutraceutical sectors.

Oct 9, 2022

Future Harvest Co. for Food Industries announced the construction of a 7,500-square-meter freeze-drying factory in Sudair City, the first of its kind in the MENA region.

Sep 22, 2022

Thrive Foods, a producer of freeze-dried fruits and vegetables, among other products, acquired Freeze-Dry Foods, a contract manufacturer of freeze-dried food ingredients from Cumming Capital. The acquisition has allowed Thrive to better meet its client’s needs and add formulation and wet processing offerings to its freeze-dry processes.

May 23, 2022

Nestlé Health Science (NHSc) acquired Puravida and expanded its health science portfolio in Brazil by adding superfood ingredients such as açaí or acerola sold by Puravida in freeze-dried form. Puravida is a natural food and supplement company offering freeze-dried powder products.

Shift towards organic ingredients

Consumers around the world are becoming more and more health conscious, causing a shift away from artificial ingredients and towards natural and organic products. Hence, manufacturers are developing 100% organic freeze-dried fruit powders with zero additives and preservatives, along with innovations like gluten-, dairy- and fat-free powders.

Reduction in shipping and transportation costs

As fruit powders are much lighter compared to raw fruits, their use significantly reduces the cost of shipping and transportation for food enterprises.

Added convenience of freeze-dried fruit powders

Powdered freeze-dried fruit is suitable for adding fruit content into juices, smoothies, and other drinks and is easy to dissolve. With the added benefit of longer shelf life, a variety of fruits can be preserved in a relatively smaller space, allowing consumers to experience seasonal fruits all year round.

Rising health consciousness among individuals promoting the use of fruit powders

Freeze-drying of fruits retains the nutritional value of fresh fruits as well as their taste and colour. Since it is a concentrated version of fresh fruits, it provides consumers with a high dosage of nutritional value from a few spoonfuls and promotes healthy digestion, among other benefits, further supporting its adoption by health-conscious consumers.

Global Freeze-Dried Fruit Powder Market Trends

An increase in health-conscious consumers worldwide is stimulating the shift from artificial ingredients to natural ingredients, such as fruit powders. Freeze-dried fruit powders are a clean-label solution that can be used to replace artificial stabilisers, such as guar gum, sodium alginate, iota carrageenan, carboxymethyl cellulose, and xanthan gum, in foods, such as ice creams.

The rising trend of veganism among consumers owing to concerns regarding health, the welfare of animals, and the environment is boosting the incorporation of vegan-friendly and organic freeze-dried fruit powders in their cereals, smoothies, yoghurts, and muffins.

The freeze-dried fruit powder market is being aided by the rising demand for healthier snacking options and a growing focus on reducing the consumption of artificial sweeteners. Additionally, the growth of the infant food sector has bolstered the market for fruit powder, as it is easy to use and helps in masking off the bad taste of active ingredients.

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Market Segmentation

“Global Freeze-Dried Fruit Powder Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Strawberry

• Mango

• Banana

• Cherry

• Apple

• Orange

• Others

Market Breakup by Application

• Confectionery

• Bakery and Desserts

• Beverages

• Infant Food

• Others

Market Breakup by Region

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East and Africa

Based on type, strawberry powders are widely used by domestic and institutional consumers, representing majority of the freeze-dried fruit powder market share

In February 2020, researchers from the Agricultural Research Service (ARS) of the USDA demonstrated that freeze-dried strawberry powder can act as an excellent stabiliser in ice creams and other frozen dairy desserts. The researchers discovered that strawberries prevent the melt-down of dairy frozen desserts by absorbing moisture from the premix base, enhancing its stability, and keeping the shape of the dessert intact even after it melts to room temperature.

Meanwhile, freeze-dried mango powder produced from premium quality mangoes provides a sweet and tangy taste to recipes and finds applications in fruit salads, jam, jellies, weaning foods, baked products, ice creams, milkshakes, confectioneries, and healthy beverages. There is a rising inclination towards the use of organic freeze-dried fruit powder in commercial dry mixes and everyday cooking.

Based on application, confectionery accounts for a significant share of the global freeze-dried fruit powder market

Consumers are purchasing freeze-dried fruit mixes that contain a combination of fruits in granular form to prepare chocolate recipes. Freeze-dried fruit powders offer a healthy, guilt-free option for consumers craving to eat confectioneries and chocolates.

Also, freeze-dried fruit powder, such as banana powder, is added to baby foods to prepare highly nutritious meals. Additionally, powdered solutions can be used by parents to prepare healthy and inexpensive infant foods, accelerating the freeze-dried fruit powder market expansion. The freeze-dried fruit powder is free of preservatives, has a long shelf life, is easy to carry and store, and is safe to feed babies.

Competitive Landscape

Notable players in the freeze-dried fruit powder market are focusing on improving their production capacity and launching various new products.

Kanegrade Limited

Based in the UK, Kanegrade is a manufacturer and supplier of high-quality natural ingredients. The company has more than 40 years of experience in the food and science industry with focus on shelf life, particle size, organic status, the extraction process, and dietary consideration, among others.

Chaucer Foods Ltd

Founded in 1982, Chaucer Foods Ltd is a subsidiary company of Chaucer Food Group with over 40 years of experience in manufacturing high-quality food ingredients. The company focuses primarily on developing products like baked ingredients and freeze-dried fruit, vegetables, and dairy.

Watershed Foods Inc.

Watershed Foods Inc is a multinational supplier and manufacturer of freeze-dried products and ingredients, based in the US. It offers a range of products like freeze-dried yoghurt, freeze-dried fruit, freeze-dried powders, or premium food ingredients.

Paradise Fruits Solutions GmbH & Co.KG

Based in Germany, the company specialises in ingredients with high fruit content. With five brands under them, namely Freeze dried, Health, Frozen, Garden and Solutions, the company provides solutions for unique products and individual process requirements.

R. J. Van Drunen & Sons, Inc.

Van Drunen Farms specializes in manufacturing innovative, nutritious, and great-tasting ingredients. Headquartered in the United States, the company supplies freeze-dried, drum-dried, and IQF ingredients, both nationally and internationally.

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Global Freeze-Dried Fruit Powder Market Analysis by Region

In Europe, the nutritional food space has witnessed a steady expansion. There is a rising interest towards strawberry powders due to their anti-inflammatory and anti-ageing benefits. Although fresh strawberries are still widely chosen by consumers, freeze-dried strawberries and strawberry powders have emerged as promising alternatives. Heart disease prevention, a decreased risk of cancer and skin damage, and the protection of neurological disorders are the main benefits of freeze-dried strawberry powder.

The APAC region has the presence of countries, namely China and India, which are the leading producers of fresh fruits worldwide, thereby favouring the domestic production of fruit powdered products.

Veganism, which is now regarded as a lifestyle and a part of an individual’s contribution to a more sustainable environment, is becoming a worldwide phenomenon. This has surged the utilisation of freeze-dried fruit powders among Asian consumers as they are 100% plant-based, sustainable, dairy-free, and gluten-free. Their popularity has also surged among lactose intolerant people and consumers suffering from gluten allergies, thereby contributing to the freeze-dried fruit powder market expansion.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.