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Social Television Market

Global Social Television Market Size, Growth, Forecast: By Solution: Software, Professional Services; By Hardware: Smart TV, Connected Devices; By Technology: Social EPG/Content Discovery, Ad Production, Ad Serving Platforms, Social Curation and Syndication Others; By Application; Regional Analysis; Competitive Landscape; 2024-2032

Global Social Television Market Outlook

The global social television market is expected to grow at a CAGR of about 9% in the forecast period of 2024-2032.

 

Global Social Television Market

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Social Television Demand to Grow Rapidly in Asia Pacific Region

The global social television industry is expected to be driven by the rising social media consumers in the forecast years. The Asia Pacific region will register a substantial growth for the social television market. This is because of the expanding population base in the emerging economies like India. The increase in disposable income has allowed the people to look for diverse entertainment sources. The North American market is expected to be dominated by the United States. This is because of the changing lifestyle and the entertainment medium for the new generation. Europe is also expected to witness significant growth because of the early start and development of social television among the developed nations. Latin America and Africa will also enhance the demand for the social television industry with the increasing penetration of internet and social among the populace.

 

Social Television: Market Segmentation

Social television refers to the combination of television and social media. It allows users to experience the television content along with the interaction with the other viewers on the platform. Through the internet and social media platform, the whole experience of television is provided with an additional option of communicating with friends.

 

Global Social Television Market By Application

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On the basis of solution, market is divided into:

  • Software
  • Professional Services

The social television is divided on the basis of hardware into the following:

  • Smart TV
  • Connected Devices

On the basis of technology, the industry is segmented into:

  • Social EPG/Content Discovery
  • Ad Production
  • Ad Serving Platforms
  • Social Curation and Syndication
  • General Social Analytics
  • Content Detection Matching
  • Meta Data Suppliers
  • Social TV Analytics
  • Sharing Technologies
  • Others

On the basis of application, the industry is categorised into:

  • Social Gaming/Interaction
  • Social Rewards
  • Social Discussions
  • Social Check-Ins
  • Remote Control Applications
  • TV - Specific Social Networks
  • Others

The regional markets for social television industry can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Social Television Market By Region

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Social Television Market to be Driven by the Increasing Usage of Smartphones

The growing usage of smartphones around the world and improving internet connectivity is going to boost the social television market. With the increasing market penetration of smartphones, social media users have expanded swiftly. These users also experience the new television experience layered with social interaction and is leading to bolstering social television industry.  The broadcasters are also emphasising on increased viewer interaction. With increased audience engagement, the broadcasters can better plan marketing and promotions which will provide impetus to growth of social television. The Covid-19 pandemic has increased the viewership of social television because of the increased time spent on online streaming.

 

Key Industry Players in the Global Social Television Market

The report gives a detailed analysis of the following key players in the social television market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Telescope Inc.
  • Vizrt Group
  • Talkwalker Inc.
  • Sprout Social, Inc.
  • Twitter Inc
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Solution
  • Hardware 
  • Technology
  • Application
  • Region
Breakup by Solution
  • Software
  • Professional Services
Breakup by Hardware
  • Smart TV 
  • Connected Devices
Breakup by Technology
  • Social EPG/Content Discovery
  • Ad Production
  • Ad Serving Platforms
  • Social Curation and Syndication
  • General Social Analytics
  • Content Detection Matching
  • Meta Data Suppliers
  • Social TV Analytics
  • Sharing Technologies
  • Others
Breakup by Application
  • Social Gaming/Interaction
  • Social Rewards
  • Social Discussions
  • Social Check-Ins
  • Remote Control Applications
  • TV - Specific Social Networks   
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Telescope Inc.
  • Vizrt Group
  • Talkwalker Inc.
  • Sprout Social, Inc.
  • Twitter Inc
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Opportunities and Challenges in the Market
8    Global Social Television Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Social Television Historical Market (2018-2023) 
    8.3    Global Social Television Market Forecast (2024-2032)
    8.4    Global Social Television Market by Solution
        8.4.1    Software
            8.4.1.1    Historical Trend (2018-2023)
            8.4.1.2    Forecast Trend (2024-2032)
        8.4.2    Professional Services
            8.4.2.1    Historical Trend (2018-2023)
            8.4.2.2    Forecast Trend (2024-2032)
    8.5    Global Social Television Market by Hardware
        8.5.1    Smart TV   
            8.5.1.1    Historical Trend (2018-2023)
            8.5.1.2    Forecast Trend (2024-2032)
        8.5.2    Connected Devices
            8.5.2.1    Historical Trend (2018-2023)
            8.5.2.2    Forecast Trend (2024-2032)
    8.6    Global Social Television Market by Technology
        8.6.1    Social EPG/Content Discovery
            8.6.1.1    Historical Trend (2018-2023)
            8.6.1.2    Forecast Trend (2024-2032)
        8.6.2    Ad Production
            8.6.2.1    Historical Trend (2018-2023)
            8.6.2.2    Forecast Trend (2024-2032)
        8.6.3    Ad Serving Platforms
            8.6.3.1    Historical Trend (2018-2023)
            8.6.3.2    Forecast Trend (2024-2032)
        8.6.4    Social Curation and Syndication
            8.6.4.1    Historical Trend (2018-2023)
            8.6.4.2    Forecast Trend (2024-2032)
        8.6.5    General Social Analytics
            8.6.5.1    Historical Trend (2018-2023)
            8.6.5.2    Forecast Trend (2024-2032)
        8.6.6    Content Detection Matching
            8.6.6.1    Historical Trend (2018-2023)
            8.6.6.2    Forecast Trend (2024-2032)
        8.6.7    Meta Data Suppliers
            8.6.7.1    Historical Trend (2018-2023)
            8.6.7.2    Forecast Trend (2024-2032)
        8.6.8    Social TV Analytics
            8.6.8.1    Historical Trend (2018-2023)
            8.6.8.2    Forecast Trend (2024-2032)
        8.6.9    Sharing Technologies
            8.6.9.1    Historical Trend (2018-2023)
            8.6.9.2    Forecast Trend (2024-2032)
        8.6.10    Others
    8.7    Global Social Television Market by Application
        8.7.1    Social Gaming/Interaction
            8.7.1.1    Historical Trend (2018-2023)
            8.7.1.2    Forecast Trend (2024-2032)
        8.7.2    Social Rewards
            8.7.2.1    Historical Trend (2018-2023)
            8.7.2.2    Forecast Trend (2024-2032)
        8.7.3    Social Discussions
            8.7.3.1    Historical Trend (2018-2023)
            8.7.3.2    Forecast Trend (2024-2032)
        8.7.4    Social Check-Ins
            8.7.4.1    Historical Trend (2018-2023)
            8.7.4.2    Forecast Trend (2024-2032)
        8.7.5    Remote Control Applications   
            8.7.5.1    Historical Trend (2018-2023)
            8.7.5.2    Forecast Trend (2024-2032)
        8.7.6    TV - Specific Social Networks
            8.7.6.1    Historical Trend (2018-2023)
            8.7.6.2    Forecast Trend (2024-2032)
        8.7.7    Others
    8.8    Global Social Television Market by Region       
        8.8.1    North America
            8.8.1.1    Historical Trend (2018-2023) 
            8.8.1.2    Forecast Trend (2024-2032)
        8.8.2    Europe
            8.8.2.1    Historical Trend (2018-2023) 
            8.8.2.2    Forecast Trend (2024-2032)
        8.8.3    Asia Pacific
            8.8.3.1    Historical Trend (2018-2023) 
            8.8.3.2    Forecast Trend (2024-2032)
        8.8.4    Latin America
            8.8.4.1    Historical Trend (2018-2023) 
            8.8.4.2    Forecast Trend (2024-2032)
        8.8.5    Middle East and Africa
            8.8.5.1    Historical Trend (2018-2023) 
            8.8.5.2    Forecast Trend (2024-2032)
9    North America Social Television Market Analysis
    9.1    United States of America 
        9.1.1    Historical Trend (2018-2023) 
        9.1.2    Forecast Trend (2024-2032)
    9.2    Canada
        9.2.1    Historical Trend (2018-2023) 
        9.2.2    Forecast Trend (2024-2032)
10    Europe Social Television Market Analysis
    10.1    United Kingdom
        10.1.1    Historical Trend (2018-2023) 
        10.1.2    Forecast Trend (2024-2032)
    10.2    Germany
        10.2.1    Historical Trend (2018-2023) 
        10.2.2    Forecast Trend (2024-2032)
    10.3    France
        10.3.1    Historical Trend (2018-2023) 
        10.3.2    Forecast Trend (2024-2032)
    10.4    Italy
        10.4.1    Historical Trend (2018-2023) 
        10.4.2    Forecast Trend (2024-2032)
    10.5    Others
11    Asia Pacific Social Television Market Analysis
    11.1    China
        11.1.1    Historical Trend (2018-2023) 
        11.1.2    Forecast Trend (2024-2032)
    11.2    Japan
        11.2.1    Historical Trend (2018-2023) 
        11.2.2    Forecast Trend (2024-2032)
    11.3    India
        11.3.1    Historical Trend (2018-2023) 
        11.3.2    Forecast Trend (2024-2032)
    11.4    ASEAN
        11.4.1    Historical Trend (2018-2023) 
        11.4.2    Forecast Trend (2024-2032)
    11.5    Australia
        11.5.1    Historical Trend (2018-2023) 
        11.5.2    Forecast Trend (2024-2032)
    11.6    Others
12    Latin America Social Television Market Analysis
    12.1    Brazil
        12.1.1    Historical Trend (2018-2023) 
        12.1.2    Forecast Trend (2024-2032)
    12.2    Argentina
        12.2.1    Historical Trend (2018-2023) 
        12.2.2    Forecast Trend (2024-2032)
    12.3    Mexico
        12.3.1    Historical Trend (2018-2023) 
        12.3.2    Forecast Trend (2024-2032)
    12.4    Others
13    Middle East and Africa Social Television Market Analysis
    13.1    Saudi Arabia
        13.1.1    Historical Trend (2018-2023) 
        13.1.2    Forecast Trend (2024-2032)
    13.2    United Arab Emirates
        13.2.1    Historical Trend (2018-2023) 
        13.2.2    Forecast Trend (2024-2032)
    13.3    Nigeria
        13.3.1    Historical Trend (2018-2023) 
        13.3.2    Forecast Trend (2024-2032)
    13.4    South Africa
        13.4.1    Historical Trend (2018-2023) 
        13.4.2    Forecast Trend (2024-2032)
    13.5    Others
14    Market Dynamics
    14.1    SWOT Analysis
        14.1.1    Strengths
        14.1.2    Weaknesses
        14.1.3    Opportunities
        14.1.4    Threats
    14.2    Porter’s Five Forces Analysis
        14.2.1    Supplier’s Power
        14.2.2    Buyer’s Power
        14.2.3    Threat of New Entrants
        14.2.4    Degree of Rivalry
        14.2.5    Threat of Substitutes
    14.3    Key Indicators for Demand
    14.4    Key Indicators for Price
15    Competitive Landscape
    15.1    Market Structure
    15.2    Company Profiles
        15.2.1    Telescope Inc.
            15.2.1.1    Company Overview
            15.2.1.2    Product Portfolio
            15.2.1.3    Demographic Reach and Achievements
            15.2.1.4    Certifications
        15.2.2    Vizrt Group
            15.2.2.1    Company Overview
            15.2.2.2    Product Portfolio
            15.2.2.3    Demographic Reach and Achievements
            15.2.2.4    Certifications
        15.2.3    Talkwalker Inc.
            15.2.3.1    Company Overview
            15.2.3.2    Product Portfolio
            15.2.3.3    Demographic Reach and Achievements
            15.2.3.4    Certifications
        15.2.4    Sprout Social, Inc.
            15.2.4.1    Company Overview
            15.2.4.2    Product Portfolio
            15.2.4.3    Demographic Reach and Achievements
            15.2.4.4    Certifications
        15.2.5    Twitter Inc
            15.2.5.1    Company Overview
            15.2.5.2    Product Portfolio
            15.2.5.3    Demographic Reach and Achievements
            15.2.5.4    Certifications
        15.2.6    Others
16    Key Trends and Developments in the Market


List of Key Figures and Tables

1.    Global Social Television Market: Key Industry Highlights, 2018 and 2032
2.    Global Social Television Historical Market: Breakup by Solution (USD Billion), 2018-2023
3.    Global Social Television Market Forecast: Breakup by Solution (USD Billion), 2024-2032
4.    Global Social Television Historical Market: Breakup by Hardware (USD Billion), 2018-2023
5.    Global Social Television Market Forecast: Breakup by Hardware (USD Billion), 2024-2032
6.    Global Social Television Historical Market: Breakup by Technology (USD Billion), 2018-2023
7.    Global Social Television Market Forecast: Breakup by Technology (USD Billion), 2024-2032
8.    Global Social Television Historical Market: Breakup by Application (USD Billion), 2018-2023
9.    Global Social Television Market Forecast: Breakup by Application (USD Billion), 2024-2032
10.    Global Social Television Historical Market: Breakup by Region (USD Billion), 2018-2023
11.    Global Social Television Market Forecast: Breakup by Region (USD Billion), 2024-2032
12.    North America Social Television Historical Market: Breakup by Country (USD Billion), 2018-2023
13.    North America Social Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
14.    Europe Social Television Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    Europe Social Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Asia Pacific Social Television Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Asia Pacific Social Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Latin America Social Television Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Latin America Social Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Middle East and Africa Social Television Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Middle East and Africa Social Television Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Global Social Television Market Structure

Key Questions Answered in the Report

The global social television market is projected to grow at a CAGR of 9% between 2024 and 2032.

The major drivers of the market include the increased audience engagement, increased time spent on online streaming, increased viewership due to COVID-19, rising social media consumers, increase in disposable income, and changing lifestyle and the entertainment medium for the new generation.

The growing usage of smartphones around the world and improving internet connectivity are the key industry trends propelling the market's growth.

The major regions in the industry are North America, Latin America, the Middle East and Africa, Europe, and the Asia Pacific.

On the basis of solution, the market is divided into software and professional services.

Social television is divided on the basis of hardware into the smart TV and connected devices.

The various technologies are social EPG/content discovery, ad production, ad serving platforms, social curation and syndication, general social analytics, content detection matching, meta data suppliers, social TV analytics, and sharing technologies, among others.

The major applications include social gaming/interaction, social rewards, social discussions, social check-ins, remote control applications, and TV - specific social networks, among others.

The major players in the industry are Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., and Twitter Inc, among others.

Analyst Review

The global social television market was driven by the growing usage of smartphones globally in the historical period. Aided by increased audience engagement and improved internet connectivity, the market is expected to witness further growth in the forecast period of 2024-2032, growing at a CAGR of 9%.

EMR's meticulous research methodology delves deep into the market, covering the macro and micro aspects of the industry. On the basis of solution, the market is divided into software and professional services. Social television is divided on the basis of hardware into smart TV and connected devices. The various technologies are social EPG/content discovery, ad production, ad serving platforms, social curation and syndication, general social analytics, content detection matching, meta data suppliers, social TV analytics, and sharing technologies, among others. The major applications include social gaming/interaction, social rewards, social discussions, social check-ins, remote control applications, and TV - specific social networks, among others. The major regional markets for social television are North America, Europe, the Asia Pacific, Latin America, the Middle East and Africa. The major players in the industry are Telescope Inc., Vizrt Group, Talkwalker Inc., Sprout Social, Inc., and Twitter Inc, among others.

EMR's research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable and help them remain ahead of their competition.

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