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Cyber Security Market

Global Cyber Security Market Analysis, Share, Trends, Growth: By Component: Solution, Services; By Deployment: Cloud, On-Premises, Others; By Security Type: Cloud Security, Application Security, Endpoint Security, Data Security, Network Security, Others; By Organisation Size; By End Use; Regional Analysis; Competitive Landscape; 2024-2032

Global Cyber Security Market Outlook

The global cyber security market reached a value of about USD 236.75 billion in 2023. The industry is further expected to grow at a CAGR of about 8.8% in the forecast period of 2024-2032 to reach a value of around USD 506.79 billion by 2032.

 

Global Cyber Security Market

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North America Leading the Global Market for Cyber Security

The global cyber security industry is led by North America and is likely to dominate the market in the coming years as well. The market for cyber security solutions can be attributed to the presence of prominent security companies with global and regional headquarters in the United States. Increased expenditure on security solutions and services by large companies and small and medium-sized enterprises is also driving the market growth. In addition, growing stringency in data privacy and protection standards and policies also contributes to the growth of the regional industry.

 

Asia Pacific Likely to Witness Significant Growth

Asia Pacific is also expected to grow rapidly in the forecast period. Growing efforts to secure endpoints, networks, and cloud infrastructure are expected to contribute to market growth in the Asia Pacific region. The rapid adoption of smartphones and the use of the Internet is increasing digital services across the country. Growing use of cloud and digital services also raises security risks and data theft, which is leading to the growth of the market.

 

Cyber Security: Market Segmentation

Cybersecurity is a process that protects networks, devices, and programmes from digital attacks. Cyber-attacks are typically aimed at modifying, accessing, or damaging confidential information; extorting money from consumers; or interrupting regular business processes. It is also known as protection of information technology or electronic information security.

 

Global Cyber Security Market By End Use

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Based on component, the market can be divided as follows:

  • Solution
    • Threat Intelligence
    • Encryption
    • Data Loss Prevention
    • Unified Threat Management
    • Firewall
    • Antivirus/Antimalware
    • Intrusion Detection Systems/Intrusion Prevention Systems
    • Disaster Recovery
    • Distributed Denial of Service Mitigation
    • Web Filtering
    • Others
  • Services
    • Professional Services
    • Managed Security Services

Deployment can be divided into cloud and on-premises, among others.

Security type can be categorised as follows:

  • Cloud Security
  • Application Security
  • Endpoint Security
  • Data Security
  • Network Security
  • Infrastructure Protection
  • Others

Organisation size can be segmented into:

  • Large Enterprises
  • Small and Medium Enterprises
  • Others

End-uses of the product can be divided as follows:

  • BFSI
  • Government and Defence
  • Energy and Utilities
  • Healthcare
  • IT and Telecom
  • Manufacturing
  • Retail
  • Others

The regional markets for cyber security can be divided into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

 

Global Cyber Security Market By Region

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Rising Cyber Attacks Bolstering the Market Growth

The rise in the frequency and complexity of cyber-attacks is one of the key factors driving the growth of the cyber security industry. The increasing need for advanced cyber protection among small and large enterprises is likely to be a major trigger for the market over the forecast period. There is a steady rise in the frequency of major cyber-attacks in the world. Cyber-terrorists target endpoints, records, networks, and other IT infrastructure that cause huge financial losses to companies, individuals, and governments. This, in turn, is expected to accelerate the development of the market for cyber security. Using artificial intelligence, machine learning, and blockchain cyber defence technologies is expected to create an opportunity for the cyber security industry.

 

Key Industry Players in the Global Cyber Security Market

The report gives a detailed analysis of the following key players in the global cyber security market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

  • Cisco Systems, Inc.
  • Palo Alto Networks, Inc.
  • Fortinet, Inc.
  • Broadcom inc.
  • Trend Micro Inc
  • IBM Corporation
  • Microsoft Corporation
  • Check Point Software Technologies Ltd.
  • McAfee Corp
  • CrowdStrike Holdings, Inc.
  • Sophos Ltd.
  • ESET, spol. s r.o.
  • Others

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.

 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Component
  • Deployment
  • Security Type
  • Organisation Size
  • End Use
  • Region
Breakup by Component
  • Solution
  • Services
Breakup by Deployment
  • Cloud
  • On-Premises
  • Others
Breakup by Security Type
  • Cloud Security
  • Application Security
  • Endpoint Security
  • Data Security
  • Network Security
  • Infrastructure Protection
  • Others
Breakup by Organisation Size
  • Large Enterprises
  • Small and Medium Enterprises
  • Others
Breakup by End Use
  • BFSI
  • Government and Defense
  • Energy and Utilities
  • Healthcare
  • IT and Telecom
  • Manufacturing
  • Retail
  • Others
Breakup by Region
  • North America
    • United States of America 
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • ASEAN
    • Australia
    • Others
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • United Arab Emirates
    • Nigeria
    • South Africa
    • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Cisco Systems, Inc.
  • Palo Alto Networks, Inc.
  • Fortinet, Inc.
  • Broadcom inc.
  • Trend Micro Inc
  • IBM Corporation
  • Microsoft Corporation
  • Check Point Software Technologies Ltd.
  • McAfee Corp
  • CrowdStrike Holdings, Inc.
  • Sophos Ltd.
  • ESET, spol. s r.o.
  • Others
Report Price and Purchase Option Explore our purchase options that are best suited to your resources and industry needs.
Delivery Format Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option.

 

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface
2    Report Coverage – Key Segmentation and Scope
3    Report Description

    3.1    Market Definition and Outlook
    3.2    Properties and Applications
    3.3    Market Analysis
    3.4    Key Players
4    Key Assumptions
5    Executive Summary

    5.1    Overview
    5.2    Key Drivers
    5.3    Key Developments
    5.4    Competitive Structure
    5.5    Key Industrial Trends
6    Snapshot
    6.1    Global
    6.2    Regional
7    Industry Opportunities and Challenges
8    Global Cyber Security Market Analysis

    8.1    Key Industry Highlights
    8.2    Global Cyber Security Historical Market (2018-2023) 
    8.3    Global Cyber Security Market Forecast (2024-2032)
    8.4    Global Cyber Security Market by Component
        8.4.1    Solution
            8.4.1.1    Market Share
            8.4.1.2    Historical Trend (2018-2023)
            8.4.1.3    Forecast Trend (2024-2032)
            8.4.1.4    Breakup by Type
                8.4.1.4.1    Threat Intelligence
                    8.4.1.4.1.1    Market Share
                    8.4.1.4.1.2    Historical Trend (2018-2023)
                    8.4.1.4.1.3    Forecast Trend (2024-2032)
                8.4.1.4.2    Encryption
                    8.4.1.4.2.1    Market Share
                    8.4.1.4.2.2    Historical Trend (2018-2023)
                    8.4.1.4.2.3    Forecast Trend (2024-2032)
                8.4.1.4.3    Data Loss Prevention
                    8.4.1.4.3.1    Market Share
                    8.4.1.4.3.2    Historical Trend (2018-2023)
                    8.4.1.4.3.3    Forecast Trend (2024-2032)
                8.4.1.4.4    Unified Threat Management
                    8.4.1.4.4.1    Market Share
                    8.4.1.4.4.2    Historical Trend (2018-2023)
                    8.4.1.4.4.3    Forecast Trend (2024-2032)
                8.4.1.4.5    Firewall
                    8.4.1.4.5.1    Market Share
                    8.4.1.4.5.2    Historical Trend (2018-2023)
                    8.4.1.4.5.3    Forecast Trend (2024-2032)
                8.4.1.4.6    Antivirus/Antimalware
                    8.4.1.4.6.1    Market Share
                    8.4.1.4.6.2    Historical Trend (2018-2023)
                    8.4.1.4.6.3    Forecast Trend (2024-2032)
                8.4.1.4.7    Intrusion Detection Systems/Intrusion Prevention Systems
                    8.4.1.4.7.1    Market Share
                    8.4.1.4.7.2    Historical Trend (2018-2023)
                    8.4.1.4.7.3    Forecast Trend (2024-2032)
                8.4.1.4.8    Disaster Recovery
                    8.4.1.4.8.1    Market Share
                    8.4.1.4.8.2    Historical Trend (2018-2023)
                    8.4.1.4.8.3    Forecast Trend (2024-2032)
                8.4.1.4.9    Distributed Denial of Service Mitigation
                    8.4.1.4.9.1    Market Share
                    8.4.1.4.9.2    Historical Trend (2018-2023)
                    8.4.1.4.9.3    Forecast Trend (2024-2032)
                8.4.1.4.10    Web Filtering
                    8.4.1.4.10.1    Market Share
                    8.4.1.4.10.2    Historical Trend (2018-2023)
                    8.4.1.4.10.3    Forecast Trend (2024-2032)
                8.4.1.4.11    Others
        8.4.2    Services
            8.4.2.1    Market Share
            8.4.2.2    Historical Trend (2018-2023)
            8.4.2.3    Forecast Trend (2024-2032)
            8.4.2.4    Breakup by Type
                8.4.2.4.1    Professional Services
                    8.4.2.4.1.1    Market Share
                    8.4.2.4.1.2    Historical Trend (2018-2023)
                    8.4.2.4.1.3    Forecast Trend (2024-2032)
                8.4.2.4.2    Managed Security Services
                    8.4.2.4.2.1    Market Share
                    8.4.2.4.2.2    Historical Trend (2018-2023)
                    8.4.2.4.2.3    Forecast Trend (2024-2032)
    8.5    Global Cyber Security Market by Deployment
        8.5.1    Cloud
            8.5.1.1    Market Share
            8.5.1.2    Historical Trend (2018-2023)
            8.5.1.3    Forecast Trend (2024-2032)
        8.5.2    On-Premises
            8.5.2.1    Market Share
            8.5.2.2    Historical Trend (2018-2023)
            8.5.2.3    Forecast Trend (2024-2032)
        8.5.3    Others
    8.6    Global Cyber Security Market by Security Type
        8.6.1    Cloud Security
            8.6.1.1    Market Share
            8.6.1.2    Historical Trend (2018-2023)
            8.6.1.3    Forecast Trend (2024-2032)
        8.6.2    Application Security
            8.6.2.1    Market Share
            8.6.2.2    Historical Trend (2018-2023)
            8.6.2.3    Forecast Trend (2024-2032)
        8.6.3    Endpoint Security
            8.6.3.1    Market Share
            8.6.3.2    Historical Trend (2018-2023)
            8.6.3.3    Forecast Trend (2024-2032)
        8.6.4    Data Security
            8.6.4.1    Market Share
            8.6.4.2    Historical Trend (2018-2023)
            8.6.4.3    Forecast Trend (2024-2032)
        8.6.5    Network Security
            8.6.5.1    Market Share
            8.6.5.2    Historical Trend (2018-2023)
            8.6.5.3    Forecast Trend (2024-2032)
        8.6.6    Infrastructure Protection
            8.6.6.1    Market Share
            8.6.6.2    Historical Trend (2018-2023)
            8.6.6.3    Forecast Trend (2024-2032)
        8.6.7    Others
    8.7    Global Cyber Security Market by Organisation Size
        8.7.1    Large Enterprises
            8.7.1.1    Market Share
            8.7.1.2    Historical Trend (2018-2023)
            8.7.1.3    Forecast Trend (2024-2032)
        8.7.2    Small and Medium Enterprises
            8.7.2.1    Market Share
            8.7.2.2    Historical Trend (2018-2023)
            8.7.2.3    Forecast Trend (2024-2032)
        8.7.3    Others
    8.8    Global Cyber Security Market by End Use
        8.8.1    BFSI
            8.8.1.1    Market Share
            8.8.1.2    Historical Trend (2018-2023)
            8.8.1.3    Forecast Trend (2024-2032)
        8.8.2    Government and Defense
            8.8.2.1    Market Share
            8.8.2.2    Historical Trend (2018-2023)
            8.8.2.3    Forecast Trend (2024-2032)
        8.8.3    Energy and Utilities
            8.8.3.1    Market Share
            8.8.3.2    Historical Trend (2018-2023)
            8.8.3.3    Forecast Trend (2024-2032)
        8.8.4    Healthcare
            8.8.4.1    Market Share
            8.8.4.2    Historical Trend (2018-2023)
            8.8.4.3    Forecast Trend (2024-2032)
        8.8.5    IT and Telecom
            8.8.5.1    Market Share
            8.8.5.2    Historical Trend (2018-2023)
            8.8.5.3    Forecast Trend (2024-2032)
        8.8.6    Manufacturing
            8.8.6.1    Market Share
            8.8.6.2    Historical Trend (2018-2023)
            8.8.6.3    Forecast Trend (2024-2032)
        8.8.7    Retail
            8.8.7.1    Market Share
            8.8.7.2    Historical Trend (2018-2023)
            8.8.7.3    Forecast Trend (2024-2032)
        8.8.8    Others
    8.9    Global Cyber Security Market by Region
        8.9.1    Market Share
            8.9.1.1    North America
            8.9.1.2    Europe
            8.9.1.3    Asia Pacific
            8.9.1.4    Latin America
            8.9.1.5    Middle East and Africa
9    Regional Analysis
    9.1    North America
        9.1.1    Historical Trend (2018-2023)
        9.1.2    Forecast Trend (2024-2032)
        9.1.3    Breakup by Country
            9.1.3.1    United States of America 
            9.1.3.2    Canada
    9.2    Europe
        9.2.1    Historical Trend (2018-2023)
        9.2.2    Forecast Trend (2024-2032)
        9.2.3    Breakup by Country
            9.2.3.1    United Kingdom
            9.2.3.2    Germany
            9.2.3.3    France
            9.2.3.4    Italy
            9.2.3.5    Others
    9.3    Asia Pacific
        9.3.1    Historical Trend (2018-2023)
        9.3.2    Forecast Trend (2024-2032)
        9.3.3    Breakup by Country
            9.3.3.1    China
            9.3.3.2    Japan
            9.3.3.3    India
            9.3.3.4    ASEAN
            9.3.3.5    Australia
            9.3.3.6    Others
    9.4    Latin America
        9.4.1    Historical Trend (2018-2023)
        9.4.2    Forecast Trend (2024-2032)
        9.4.3    Breakup by Country
            9.4.3.1    Brazil
            9.4.3.2    Argentina
            9.4.3.3    Mexico
            9.4.3.4    Others
    9.5    Middle East and Africa
        9.5.1    Historical Trend (2018-2023)
        9.5.2    Forecast Trend (2024-2032)
        9.5.3    Breakup by Country
            9.5.3.1    Saudi Arabia
            9.5.3.2    United Arab Emirates
            9.5.3.3    Nigeria
            9.5.3.4    South Africa
            9.5.3.5    Others
10    Market Dynamics
    10.1    SWOT Analysis
        10.1.1    Strengths
        10.1.2    Weaknesses
        10.1.3    Opportunities
        10.1.4    Threats
    10.2    Porter’s Five Forces Analysis
        10.2.1    Supplier’s Power
        10.2.2    Buyer’s Power
        10.2.3    Threat of New Entrants
        10.2.4    Degree of Rivalry
        10.2.5    Threat of Substitutes
    10.3    Key Indicators for Demand
    10.4    Key Indicators for Price
11    Value Chain Analysis
12    Competitive Landscape

    12.1    Market Structure
    12.2    Company Profiles
        12.2.1    Cisco Systems, Inc.
            12.2.1.1    Company Overview
            12.2.1.2    Product Portfolio
            12.2.1.3    Demographic Reach and Achievements
            12.2.1.4    Certifications
        12.2.2    Palo Alto Networks, Inc.
            12.2.2.1    Company Overview
            12.2.2.2    Product Portfolio
            12.2.2.3    Demographic Reach and Achievements
            12.2.2.4    Certifications
        12.2.3    Fortinet, Inc.
            12.2.3.1    Company Overview
            12.2.3.2    Product Portfolio
            12.2.3.3    Demographic Reach and Achievements
            12.2.3.4    Certifications
        12.2.4    Broadcom inc.
            12.2.4.1    Company Overview
            12.2.4.2    Product Portfolio
            12.2.4.3    Demographic Reach and Achievements
            12.2.4.4    Certifications
        12.2.5    Trend Micro Inc
            12.2.5.1    Company Overview
            12.2.5.2    Product Portfolio
            12.2.5.3    Demographic Reach and Achievements
            12.2.5.4    Certifications
        12.2.6    IBM Corporation
            12.2.6.1    Company Overview
            12.2.6.2    Product Portfolio
            12.2.6.3    Demographic Reach and Achievements
            12.2.6.4    Certifications
        12.2.7    Microsoft Corporation
            12.2.7.1    Company Overview
            12.2.7.2    Product Portfolio
            12.2.7.3    Demographic Reach and Achievements
            12.2.7.4    Certifications
        12.2.8    Check Point Software Technologies Ltd.
            12.2.8.1    Company Overview
            12.2.8.2    Product Portfolio
            12.2.8.3    Demographic Reach and Achievements
            12.2.8.4    Certifications
        12.2.9    McAfee Corp
            12.2.9.1    Company Overview
            12.2.9.2    Product Portfolio
            12.2.9.3    Demographic Reach and Achievements
            12.2.9.4    Certifications
        12.2.10    CrowdStrike Holdings, Inc.
            12.2.10.1    Company Overview
            12.2.10.2    Product Portfolio
            12.2.10.3    Demographic Reach and Achievements
            12.2.10.4    Certifications
        12.2.11    Sophos Ltd.
            12.2.11.1    Company Overview
            12.2.11.2    Product Portfolio
            12.2.11.3    Demographic Reach and Achievements
            12.2.11.4    Certifications
        12.2.12    ESET, spol. s r.o.
            12.2.12.1    Company Overview
            12.2.12.2    Product Portfolio
            12.2.12.3    Demographic Reach and Achievements
            12.2.12.4    Certifications
        12.2.13    Others
13    Industry Events and Developments

 

List of Key Figures and Tables

1.    Global Cyber Security Market: Key Industry Highlights, 2018 and 2032
2.    Global Cyber Security Historical Market: Breakup by Component (USD Billion), 2018-2023
3.    Global Cyber Security Market Forecast: Breakup by Component (USD Billion), 2024-2032
4.    Global Cyber Security Historical Market: Breakup by Deployment (USD Billion), 2018-2023
5.    Global Cyber Security Market Forecast: Breakup by Deployment (USD Billion), 2024-2032
6.    Global Cyber Security Historical Market: Breakup by Security Type (USD Billion), 2018-2023
7.    Global Cyber Security Market Forecast: Breakup by Security Type (USD Billion), 2024-2032
8.    Global Cyber Security Historical Market: Breakup by Organisation Size (USD Billion), 2018-2023
9.    Global Cyber Security Market Forecast: Breakup by Organisation Size (USD Billion), 2024-2032
10.    Global Cyber Security Historical Market: Breakup by End Use (USD Billion), 2018-2023
11.    Global Cyber Security Market Forecast: Breakup by End Use (USD Billion), 2024-2032
12.    Global Cyber Security Historical Market: Breakup by Region (USD Billion), 2018-2023
13.    Global Cyber Security Market Forecast: Breakup by Region (USD Billion), 2024-2032
14.    North America Cyber Security Historical Market: Breakup by Country (USD Billion), 2018-2023
15.    North America Cyber Security Market Forecast: Breakup by Country (USD Billion), 2024-2032
16.    Europe Cyber Security Historical Market: Breakup by Country (USD Billion), 2018-2023
17.    Europe Cyber Security Market Forecast: Breakup by Country (USD Billion), 2024-2032
18.    Asia Pacific Cyber Security Historical Market: Breakup by Country (USD Billion), 2018-2023
19.    Asia Pacific Cyber Security Market Forecast: Breakup by Country (USD Billion), 2024-2032
20.    Latin America Cyber Security Historical Market: Breakup by Country (USD Billion), 2018-2023
21.    Latin America Cyber Security Market Forecast: Breakup by Country (USD Billion), 2024-2032
22.    Middle East and Africa Cyber Security Historical Market: Breakup by Country (USD Billion), 2018-2023
23.    Middle East and Africa Cyber Security Market Forecast: Breakup by Country (USD Billion), 2024-2032
24.    Global Cyber Security Market Structure

Key Questions Answered in the Report

The market reached a value of USD 236.75 billion in 2023. 

The market is projected to grow at a CAGR of 8.80% in the forecast period of 2024-2032.

The market is estimated to reach a value of about USD 506.79 billion by 2032. 

The major drivers of the market include rising disposable incomes, and growing cyber-attacks.

The growing demand for advanced cyber protection in both government and private firms and the rising integration of advanced technologies like AI and IoT are expected to be the key trends guiding the growth of the market.

North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa are the leading regions in the market.

The components of cyber security in the market are solutions and services. Solutions is further segmented into threat intelligence, encryption, data loss prevention, unified threat management, firewall, antivirus/antimalware, intrusion detection systems/intrusion prevention systems, disaster recovery, distributed denial of service mitigation, and web filtering, among others. Services are further divided into professional services and managed security services.

The deployments for cyber security include cloud and on-premises, among others.

The various security types are cloud security, application security, endpoint security, data security, network security, and infrastructure protection, among others.

The organisation sizes include large enterprises and small and medium enterprises, among others.

The end uses include BFSI, government and defence, energy and utilities, healthcare, IT and telecom, manufacturing, and retail, among others.

The key players in the global cyber security market are Cisco Systems, Inc., Palo Alto Networks, Inc., Fortinet, Inc., Broadcom inc., Trend Micro Inc, IBM Corporation, Microsoft Corporation, Check Point Software Technologies Ltd., McAfee Corp, CrowdStrike Holdings, Inc., Sophos Ltd., and ESET, spol. s r.o., among others.

Analyst Review

The global cyber security market attained a value of USD 236.75 billion in 2023, driven by the growing need for cyber security. Aided by the growth in the frequency and complexity of cyber-attacks, the industry is expected to witness a further growth in the forecast period of 2024-2032, growing at a CAGR of 8.80%. The industry is projected to reach more than USD 506.79 billion by 2032.      

 EMR’s meticulous research methodology delves deep into the industry, covering the macro and micro aspects of the industry. Based on its components, the global market for cyber security can be segmented into solutions and services. Solutions can be segmented into threat intelligence, encryption, data loss prevention, unified threat management, firewall, antivirus/antimalware, intrusion detection systems/intrusion prevention systems, disaster recovery, distributed denial of service mitigation, and web filtering, among others. Services can further be divided into professional services and managed security services. By deployment, the industry can be divided into cloud and on-premises, among others. On the basis of security types, the industry can be divided into cloud security, application security, endpoint security, data security, network security, and infrastructure protection, among others.

The organisation sizes can be divided into large enterprises and small and medium enterprises, among others. Cyber security finds end-uses in BFSI, government and defence, energy and utilities, healthcare, IT and telecom, manufacturing, and retail, among others. The major regional markets for cyber security are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa, with Europe accounting for the largest share of the market. The key players in the above industry include Cisco Systems, Inc., Palo Alto Networks, Inc., Fortinet, Inc., Broadcom inc., Trend Micro Inc, IBM Corporation, Microsoft Corporation, Check Point Software Technologies Ltd., McAfee Corp, CrowdStrike Holdings, Inc., Sophos Ltd., and ESET, spol. s r.o., among others.

EMR’s research methodology uses a combination of cutting-edge analytical tools and the expertise of their highly accomplished team, thus, providing their customers with market insights that are accurate, actionable, and help them remain ahead of their competition.

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