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Global Whey Protein Concentrate Market Size, Share, Analysis: By Nature: Conventional, Organic; By Composition: WPC 30%-50%, WPC 50%-80%, Others; By End Use: Infant Formula and Baby Foods, Dietary Supplements, Food Processing, Sports Nutrition, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
Global Whey Protein Concentrate Market Outlook
The global whey protein concentrate market size reached around 1,348.9 KMT in 2023. The market is further estimated to grow at a CAGR of 3.5% during the forecast period of 2024-2032, to attain a volume of about 1,638.7 KMT by 2032.
Key Takeaways
- Whey protein is a source of essential amino acids and other nutrients, due to which it is used in infant formula to support infant health.
- The probiotic benefits offered by whey protein are expected to increase its adoption to improve intestinal disorders and digestive health.
- There is an increasing demand for whey protein to improve athletic performance, increase lean muscle, and enhance post-workout recovery, among others.
As whey protein concentrate has functional characteristics and high nutritional value, it is used as a stabiliser and fat substitute in food products like yoghurts, ice creams, and bakery goods, among others. It is also used to enhance the creaminess of food products.
The increasing health concerns and the growing prevalence of chronic diseases are driving the use of whey protein concentrate in food and nutraceutical applications.
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Key Trends and Developments
Improved awareness of health benefits; increasing applications in nutraceuticals; rising demand for organic products; and the expansion of the food sector are the key trends impacting the whey protein concentrate market growth
Nov 9, 2022
Arla partnered with First Milk to produce Nutrilac FO-7875, a specialist whey protein powder, at the latter’s Lake District Creamery.
Oct 20, 2022
Arla foods introduced a functional drink concept, featuring Lacprodan SP-9213, its whey protein isolate, and electrolytes, for supporting recovery and rehydration in the sports nutrition sector.
Oct 6, 2022
Glanbia Nutritionals introduced FerriUp, a whey protein concentrate combining lactoferrin and vitamin B12, designed to provide a strong nutrient foundation for active women experiencing depleting iron and energy levels.
Rising awareness regarding health benefits of whey protein
Whey protein concentrate is associated with several health benefits, including controlling blood sugar levels, boosting antioxidants like glutathione, and improving immune health, among others. In addition, rising fitness enthusiasm among the population is driving the consumption of whey protein concentrate to prevent muscle breakdown, support rapid muscle recovery, and facilitate high muscle protein synthesis.
Nutraceutical applications of whey protein concentrate
Researchers are increasingly investigating the greater potential of whey protein concentrate in the field of nutraceuticals for boosting innate mucosal immunity during infancy, improving anticancer efficacy, reducing the risk of cardiovascular diseases and gut dysfunction, and decreasing serum glucose levels in healthy individuals, among others.
Rising demand for organic whey protein concentrate
With the increasing inclination towards minimally processed and natural products, the demand for organic whey protein concentrate obtained from milk of grass-fed ruminants is surging. Organic whey protein concentrate contains low amounts of additives and saturated fats and is high in omega-3 fatty acids, which makes it ideal for various health-related applications.
Expanding food processing sector
Food and beverage manufacturers are widely using whey protein concentrate (WPC) to produce foods rich in protein, along with improved texture. It helps in lowering fats and calories and is used as a replacement for milk, cream, butter, oil, eggs and fresh dairy in soups, sauces, and bakery products.
Whey Protein Concentrate Market Trends
An increase in the number of sporting and fitness events has contributed to the consumption of products containing whey protein concentrates. In developed countries such as France, whey protein concentrate products are produced to meet strict hygiene and bacterial quality control standards, making them suitable for clinical and sports nutrition applications.
Whey protein powder blends made up of whey protein concentrate, are widely available on online channels. Additionally, people can choose from a range of flavours such as vanilla, chocolate, mocha cappuccino, oatmeal cookie, and strawberry.
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Market Segmentation
“Global Whey Protein Concentrate Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Nature
- Conventional
- Organic
Market Breakup by Composition
- WPC 30%-50%
- WPC 50%-80%
- Others
Market Breakup by End Use
- Infant Formula and Baby Foods
- Dietary Supplements
- Food Processing
- Sports Nutrition
- Beverages
- Others
Market Breakup by Distribution Channel
- Pharmacy
- Hypermarket and Supermarket
- Online
- Convenience Store
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Based on nature, while conventional whey protein concentrate leads the market, organic whey protein concentrate is expected to witness a surge in popularity in the coming years
Conventional whey protein concentrate is frequently adopted in functional applications, such as dairy products, to improve the finished product's texture, creaminess, or organoleptic quality.
Pure and all-natural organic whey protein concentrate is made from sweet dairy whey of the highest quality. The flavour of organic whey protein concentrate is quite clean and plain with natural qualities. Players offer whey protein from sustainable agriculture that is 100% certified organic and free of (artificial) sweeteners and flavours such as aspartame, sucralose, and acesulfame K.
Based on end use, infant formula and baby foods dominate the whey protein concentrate market share
The necessary amino acids and nutrients required by newborns are present in whey protein concentrate. It acts as a great protein source for infant nutrition when condensed into a high-quality powder.
Amid rising health consciousness, consumers are seeking healthy and delicious products with minimal amounts of additives and sugar, which has surged the demand for whey protein concentrate in food processing applications.
In order to increase the protein content of baked products like cookies, pancakes, brownies, and puddings while preserving their decadent flavour and texture, players provide heat-stable protein solutions like whey protein concentrates.
Competitive Landscape
The market players are deploying strategies to increase sale retention rates, upscale packaging, and increase innovations
Fonterra Co-Operative Group Limited
Headquartered in New Zealand, Fonterra is a co-operative comprising of 9,000 farmers working in a partnership approach. The company has more than 40 manufacturing facilities in New Zealand with a production capacity of 16 billion litres of milk per annum.
LACTALIS Ingredients
Headquartered in France, LACTALIS Ingredients is engaged in the manufacture and distribution of dairy ingredients all over the world. The company is a subsidiary of Lactalis group, a global cheese manufacturer.
Saputo Inc.
Saputo Inc is a well-known producer of cheese, fluid milk, and cream in Australia, Canada, and Argentina, where it ranks second in terms of production.
Hilmar Cheese Company, Inc.
Headquartered in the United States, Hilmar is a privately owned company specialising in the manufacture of cheese.
Other notable players operating in the global whey protein concentrate market are Arla Foods Ingredients Group P/S, Glanbia PLC, and Agropur Cooperative, among others.
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Global Whey Protein Concentrate Market Analysis by Region
There is rising awareness among North Americans regarding fitness, health, and nutrition. This is increasing the consumption of whey protein concentrates in protein shakes to facilitate muscle growth after workouts and provide crucial nutrients to build muscle and burn body fat.
The growing number of working women, especially in the APAC region is likely to favour the demand for baby food, expanding the growth of the whey protein concentrate market. China, which heavily relies on imported baby food, is also focusing on boosting its domestic capability of infant formula manufacturing to meet its increasing demand for newborns in the country, further stimulating the demand for whey protein concentrate.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Nature |
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| Breakup by Composition |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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| Report Price and Purchase Option | Explore our purchase options that are best suited to your resources and industry needs. |
| Delivery Format | Delivered as an attached PDF and Excel through email, with an option of receiving an editable PPT, according to the purchase option. |
*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
6.1 Global
6.2 Regional
7 Industry Opportunities and Challenges
8 Global Whey Protein Market Overview
8.1 Key Industry Highlights
8.2 Global Whey Protein Historical Market (2018-2023)
8.3 Global Whey Protein Market Forecast (2024-2032)
8.4 Global Whey Protein Market by Type
8.4.1 Market Share
8.4.1.1 Concentrate
8.4.1.2 Isolate
8.4.1.3 hydrolysates
8.5 Global Whey Protein Market by Region
8.5.1 Market Share
8.5.1.1 North America
8.5.1.2 Europe
8.5.1.3 Asia Pacific
8.5.1.4 Latin America
8.5.1.5 Middle East and Africa
9 Global Whey Protein Concentrate Market Analysis
9.1 Key Industry Highlights
9.2 Global Whey Protein Concentrate Historical Market (2018-2023)
9.3 Global Whey Protein Concentrate Market Forecast (2024-2032)
9.4 Global Whey Protein Concentrate Market by Nature
9.4.1 Conventional
9.4.1.1 Market Share
9.4.1.2 Historical Trend (2018-2023)
9.4.1.3 Forecast Trend (2024-2032)
9.4.2 Organic
9.4.2.1 Market Share
9.4.2.2 Historical Trend (2018-2023)
9.4.2.3 Forecast Trend (2024-2032)
9.5 Global Whey Protein Concentrate Market by Composition
9.5.1 WPC 30%-50%
9.5.1.1 Market Share
9.5.1.2 Historical Trend (2018-2023)
9.5.1.3 Forecast Trend (2024-2032)
9.5.2 WPC 50%-80%
9.5.2.1 Market Share
9.5.2.2 Historical Trend (2018-2023)
9.5.2.3 Forecast Trend (2024-2032)
9.5.3 Others
9.6 Global Whey Protein Concentrate Market by End Use
9.6.1 Infant Formula and Baby Foods
9.6.1.1 Market Share
9.6.1.2 Historical Trend (2018-2023)
9.6.1.3 Forecast Trend (2024-2032)
9.6.2 Dietary Supplements
9.6.2.1 Market Share
9.6.2.2 Historical Trend (2018-2023)
9.6.2.3 Forecast Trend (2024-2032)
9.6.3 Food Processing
9.6.3.1 Market Share
9.6.3.2 Historical Trend (2018-2023)
9.6.3.3 Forecast Trend (2024-2032)
9.6.4 Sports Nutrition
9.6.4.1 Market Share
9.6.4.2 Historical Trend (2018-2023)
9.6.4.3 Forecast Trend (2024-2032)
9.6.5 Beverages
9.6.5.1 Market Share
9.6.5.2 Historical Trend (2018-2023)
9.6.5.3 Forecast Trend (2024-2032)
9.6.6 Others
9.7 Global Whey Protein Concentrate Market by Distribution Channel
9.7.1 Pharmacy
9.7.1.1 Market Share
9.7.1.2 Historical Trend (2018-2023)
9.7.1.3 Forecast Trend (2024-2032)
9.7.2 Hypermarket and Supermarket
9.7.2.1 Market Share
9.7.2.2 Historical Trend (2018-2023)
9.7.2.3 Forecast Trend (2024-2032)
9.7.3 Online
9.7.3.1 Market Share
9.7.3.2 Historical Trend (2018-2023)
9.7.3.3 Forecast Trend (2024-2032)
9.7.4 Convenience Store
9.7.4.1 Market Share
9.7.4.2 Historical Trend (2018-2023)
9.7.4.3 Forecast Trend (2024-2032)
9.7.5 Others
9.8 Global Whey Protein Concentrate Market by Region
9.8.1 Market Share
9.8.1.1 North America
9.8.1.2 Europe
9.8.1.3 Asia Pacific
9.8.1.4 Latin America
9.8.1.5 Middle East and Africa
10 Regional Analysis
10.1 North America
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.1.3 Breakup by Country
10.1.3.1 United States of America
10.1.3.2 Canada
10.2 Europe
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.2.3 Breakup by Country
10.2.3.1 United Kingdom
10.2.3.2 Germany
10.2.3.3 France
10.2.3.4 Italy
10.2.3.5 Others
10.3 Asia Pacific
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.3.3 Breakup by Country
10.3.3.1 China
10.3.3.2 Japan
10.3.3.3 India
10.3.3.4 ASEAN
10.3.3.5 Australia
10.3.3.6 Others
10.4 Latin America
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.4.3 Breakup by Country
10.4.3.1 Brazil
10.4.3.2 Argentina
10.4.3.3 Mexico
10.4.3.4 Others
10.5 Middle East and Africa
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.5.3 Breakup by Country
10.5.3.1 Saudi Arabia
10.5.3.2 United Arab Emirates
10.5.3.3 Nigeria
10.5.3.4 South Africa
10.5.3.5 Others
11 Market Dynamics
11.1 SWOT Analysis
11.1.1 Strengths
11.1.2 Weaknesses
11.1.3 Opportunities
11.1.4 Threats
11.2 Porter’s Five Forces Analysis
11.2.1 Supplier’s Power
11.2.2 Buyer’s Power
11.2.3 Threat of New Entrants
11.2.4 Degree of Rivalry
11.2.5 Threat of Substitutes
11.3 Key Indicators for Demand
11.4 Key Indicators for Price
12 Value Chain Analysis
13 Price Analysis
13.1 North America Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.2 Europe Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.3 Asia Pacific Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.4 Latin America Historical Price Trends (2018-2023) and Forecast (2024-2032)
13.5 Middle East and Africa Historical Price Trends (2018-2023) and Forecast (2024-2032)
14 Competitive Landscape
14.1 Market Structure
14.2 Company Profiles
14.2.1 Fonterra Co-Operative Group Limited
14.2.1.1 Company Overview
14.2.1.2 Product Portfolio
14.2.1.3 Demographic Reach and Achievements
14.2.1.4 Certifications
14.2.2 LACTALIS Ingredients
14.2.2.1 Company Overview
14.2.2.2 Product Portfolio
14.2.2.3 Demographic Reach and Achievements
14.2.2.4 Certifications
14.2.3 Saputo Inc.
14.2.3.1 Company Overview
14.2.3.2 Product Portfolio
14.2.3.3 Demographic Reach and Achievements
14.2.3.4 Certifications
14.2.4 Hilmar Cheese Company, Inc.
14.2.4.1 Company Overview
14.2.4.2 Product Portfolio
14.2.4.3 Demographic Reach and Achievements
14.2.4.4 Certifications
14.2.5 Arla Foods Ingredients Group P/S
14.2.5.1 Company Overview
14.2.5.2 Product Portfolio
14.2.5.3 Demographic Reach and Achievements
14.2.5.4 Certifications
14.2.6 Glanbia PLC
14.2.6.1 Company Overview
14.2.6.2 Product Portfolio
14.2.6.3 Demographic Reach and Achievements
14.2.6.4 Certifications
14.2.7 Agropur Cooperative
14.2.7.1 Company Overview
14.2.7.2 Product Portfolio
14.2.7.3 Demographic Reach and Achievements
14.2.7.4 Certifications
14.2.8 Others
15 Key Trends and Developments in the Market
Additional Customisations Available
1 Manufacturing Process
1.1 Overview
1.2 Detailed Process Flow
1.3 Operation Involved
2 Project Requirement and Cost Analysis
2.1 Land, Location and Site Development
2.2 Construction
2.3 Plant Machinery
2.4 Cost of Raw Material
2.5 Packaging
2.6 Transportation
2.7 Utilities
2.8 Manpower
2.9 Other Capital Investment
List of Key Figures and Tables
1. Global Whey Protein Market: Key Industry Highlights, 2018 and 2032
2. Global Whey Protein Historical Market: Breakup by Type (USD Billion), 2018-2023
3. Global Whey Protein Market Forecast: Breakup by Type (USD Billion), 2024-2032
4. Global Whey Protein Historical Market: Breakup by Region (USD Billion), 2018-2023
5. Global Whey Protein Market Forecast: Breakup by Region (USD Billion), 2024-2032
6. Global Whey Protein Concentrate Market: Key Industry Highlights, 2018 and 2032
7. Global Whey Protein Concentrate Historical Market: Breakup by Nature (USD Billion), 2018-2023
8. Global Whey Protein Concentrate Market Forecast: Breakup by Nature (USD Billion), 2024-2032
9. Global Whey Protein Concentrate Historical Market: Breakup by Composition (USD Billion), 2018-2023
10. Global Whey Protein Concentrate Market Forecast: Breakup by Composition (USD Billion), 2024-2032
11. Global Whey Protein Concentrate Historical Market: Breakup by End Use (USD Billion), 2018-2023
12. Global Whey Protein Concentrate Market Forecast: Breakup by End Use (USD Billion), 2024-2032
13. Global Whey Protein Concentrate Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
14. Global Whey Protein Concentrate Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
15. Global Whey Protein Concentrate Historical Market: Breakup by Region (USD Billion), 2018-2023
16. Global Whey Protein Concentrate Market Forecast: Breakup by Region (USD Billion), 2024-2032
17. North America Whey Protein Concentrate Historical Market: Breakup by Country (USD Billion), 2018-2023
18. North America Whey Protein Concentrate Market Forecast: Breakup by Country (USD Billion), 2024-2032
19. Europe Whey Protein Concentrate Historical Market: Breakup by Country (USD Billion), 2018-2023
20. Europe Whey Protein Concentrate Market Forecast: Breakup by Country (USD Billion), 2024-2032
21. Asia Pacific Whey Protein Concentrate Historical Market: Breakup by Country (USD Billion), 2018-2023
22. Asia Pacific Whey Protein Concentrate Market Forecast: Breakup by Country (USD Billion), 2024-2032
23. Latin America Whey Protein Concentrate Historical Market: Breakup by Country (USD Billion), 2018-2023
24. Latin America Whey Protein Concentrate Market Forecast: Breakup by Country (USD Billion), 2024-2032
25. Middle East and Africa Whey Protein Concentrate Historical Market: Breakup by Country (USD Billion), 2018-2023
26. Middle East and Africa Whey Protein Concentrate Market Forecast: Breakup by Country (USD Billion), 2024-2032
27. North America Historical Price Trends and Forecast 2018-2032
28. Europe Historical Price Trends and Forecast 2018-2032
29. Asia Pacific Historical Price Trends and Forecast 2018-2032
30. Latin America Historical Price Trends and Forecast 2018-2032
31. Middle East and Africa Historical Price Trends and Forecast 2018-2032
32. Global Whey Protein Concentrate Market Structure
Key Questions Answered in the Report
The market reached a volume of 1,348.9 KMT in 2023.
The market is further expected to grow at a CAGR of 3.5% during the forecast period of 2024-2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a volume of about 1,638.7 KMT by 2032.
The compositions include WPC 30%-50%, WPC 50%-80%, and others.
The key regional markets for whey protein concentrate are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.
The end uses include infant formula and baby foods, dietary supplements, food processing, sports nutrition, beverages, and others.
The distribution channels are pharmacy, hypermarket and supermarket, online, convenience store, and others.
The key players in the market include Fonterra Co-Operative Group Limited, LACTALIS Ingredients, Saputo Inc., Hilmar Cheese Company, Inc., Arla Foods Ingredients Group P/S, Glanbia PLC, and Agropur Cooperative, among others.
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