Who says traditional marketing is dead?
In fact, now may be the best time to go back to the roots of traditional marketing and make a plan that truly helps your brand stand out. If you have seen houston billboards lately, you will notice that they are simple, effective and positioned in optimal locations for the most people to view.
For companies in Texas, advertising on billboards is one of the most effective out of home (OOH) tactics you can take. With over two million people that call this state home, brands of all sizes can benefit from showcasing their brand and unique offering on a larger than life billboard.
But have you ever wondered what you need to do to get a billboard of your own up and shining bright in Houston, Texas? While many companies may have written this strategy out of their current marketing plan due to thinking it is simply too hard, we are here to tell you it is anything but! In fact, the process behind the popular Houston billboards are easier than you think and it is not unrealistic to get your own brand up on here as well.
To help make your larger than life dream a reality and get your own billboard in one of the most prominent spots in Houston, we have laid out the process behind where the best spots are and how you can get on one of them sooner than you think. With over 1,700 billboard options available in Houston alone, anything is possible.
Know Your Audience
The first step in the process is to determine who your audience is and what type of person you want to see your billboard advertisement. There are four key areas for billboard placements in Houston to choose from. We’ve broken them all down for you.
1. Popular Tourist Attractions
If your brand and advertisements are relevant to people who are adventurous and like getting out and about to explore, then consider advertising at these Houston tourist attractions. These locations are great because you get a range of options in regards to size, placement and footprint so you are sure to find one that will also match your budget. The top tourist attractions in Houston to consider advertising on a billboard at include the Houston Space Center, the Museum of Natural Science, the Kemah Boardwalk and Hermann Park.
2. Sport Stadiums
For those that want to really enhance their brand awareness, consider advertising at sport stadiums and arenas in Houston. These locations cater towards families, sports enthusiasts and passionate people who are loyal to their sport’s team—making them equally great potential customers for you. The top places in Houston include the NGR Stadium, Minute Maid Park and the Toyota Center.
3. Universities
If you want your brand to be seen by the next generation and have diverse foot traffic, consider targeting college students on campus. Universities that have an inventory of billboards include locations at the University of Houston, Rice University and Texas Southern University. College student’s minds are still being molded and are a great place to establish brand loyalty with them.
4. Airports
Houston is in no short supply of airports, with four major ones to choose from. You can place a billboard at the George Bush Intercontinental Airport, the William P Hobby Airport, West Houston Airport or Wilson Air Center Houston. These spots offer constant large foot traffic and a diverse melting pot of audiences you can reach—perfect for those wanting mass brand awareness.
Consider Your Budget
While there are so many great locations to choose from, not all will be the same cost. Billboards in Houston range from $1,000 to $20,000 a month, so it is important to know your budget upfront so that can drive your strategy in placement.
Get Professional Advice
You don’t have to be a billboard professional yourself in Houston. Instead, you can reach out to the experts themselves and they can help you come up with the best billboard marketing strategy to accomplish all your KPIs. So all you have to do is brief it in and the experts will do the rest.
Design Your Campaign Assets
Once you know your billboard placements and specs, work with your graphic designer or agency to develop your billboard campaign. Once you have the files designed, just sent them off to the experts and they will get them ready to go up for the campaign dates. Make sure to go check it out for yourself when it is up and snap a memorable photo of you in front of it!
Getting a billboard in Houston is easier than you think. So where will you choose to advertise?